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Age Verification for Adult Sites Online

On July 15, 2019 the UK will become the first country in the world to introduce age-verification for online pornography.

IAB Research Breakfast

From July 15, commercial porn sites will be legally required to carry out "robust age verification checks" on their users. A slide deck presented by Julie Forey to the May IAB Research Breakfast sheds light on adult sites.

Download (.pdf – 2.16MB)

Is everything on the internet fake? A response...

Ian Dowds:
Back in March, in The Drum, Samuel Scott asked “Is everything on the internet fake?” The correct answer to that question is, of course, “no.”

Q1 2019 UK Digital Market Overview report

Insights include: Seasonal uplifts for Government, Automotive and Career categories with Paliament.uk, Indeed and Autotrader showing most growth compared to December 2018. Time spent on mobile apps and the ‘mobile only’ audience continues to grow as global brands dominate the top 20 mobile apps…

Adland must have common standards if we want to measure up

Iain Jacob:
Common base measures and standards underpin every industry that has ambitions towards scale, trust and credibility. It is that simple.

UKOM’s mission to be the industry’s flexible friend

Ian Dowds:
UKOM’s RFP process will see online audience measurement poised to enter an exciting new phase of development

Bridging the Gap Between Brand and Digital

Nick Suckley:
"In a Mediatel piece recently I wrote about what I termed “peak digital” and argued that 2019 is likely to be the last year of unprecedented online growth, in terms of both spend and attention. There will be, I added, a realisation that digital can’t do everything."

Online Video Streaming Services

The battle of the video streaming services is hotting up as two newcomers are aiming to compete with Netflix.

Smartphone Apps

Smartphone apps now account for 56% of total minutes online across mobile devices and pcs among UK adults and time spent is growing 24% year-on-year. However, UKOM approved Comscore data, which reports on over 2,500 smartphone apps each month, shows that the 56% average masks huge variations by category.

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“Robust, independent, accountable audience data is vital to making decisions for and delivering confidence in advertisers' media investments. UKOM is an essential cross-industry body that governs and sets the standard for online audience measurement in the UK. Its role is vital for ensuring oversight of a continually developing fragmented channel.”

Steve Chester, Director of Media, ISBA

“UKOM brings all constituents of the industry together to provide governance and confidence in an online audience measurement standard across platforms. It encourages advertisers to invest in digital and has played an important part in the UK becoming one of the world’s most advanced digital advertising markets.”

Jon Mew, CEO, IAB (UK)

“Standard-setting for audience measurement is long established in broadcast and print. UKOM brings an industry standard online, providing the advertising community with independent, comprehensive and reliable data in order to establish clear understanding of the audiences engaged online.”

Richard Reeves, Managing Director, AOP

UKOM provides the industry with data which can be relied on to be fit for purpose in terms of transparency, quality and comparability with other media data sources.

Belinda Beeftink, Research Director, IPA

Tag Up And Be Counted

Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties

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