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Q2 2018 UK Digital Market Overview report

Insights include: Platform time is influenced heavily by content and service; smartphones account for over 80% for categories such as messenger, social media, maps and personals. 29% of online adults are now mobile only...

It’s inspiring to see collaborative audience research initiatives

Joe Lewis:
"We all have a responsibility to make measurement more accessible and comparable."

YouTube’s Challenge to Spotify

Last month Google launched its all new YouTube Music service in the UK. The offering is similar to Spotify, but Google plans to use the wealth of data it holds on customers to create a new type of personalised music service. So how big is Spotify and how does reach and platform usage compare to YouTube’s current video viewing audience?

A Game of ‘Snap’

Last month a new report from The Information suggested that Snap is about to launch its own gaming platform. Whatever Snap's reasons and strategy, it’s clear from latest UKOM approved comScore data that mobile gaming apps are big drivers of time online...

PAMCo is a huge step forward for our industry

Anthony Jones:
"The need for independently-verified metrics has never been higher."

The Ozone Project: plugging a gap?

Last week, three of the biggest UK News Brands - News UK, The Telegraph and The Guardian announced a new joint venture, The Ozone Project. This collaboration will offer a premium publisher, quality environment with large reach which will clearly be an alternative to Facebook and other global online players.

Online Gambling

With the World Cup kicking off on 14th June, the next month looks set to be a bumper one for the online bookmakers. This month UKOM takes a look at the online gambling category.

It’s time to make media human again

Sue Elms:
“We are entering a new era for media – and it’s long overdue.”

All about the audience: insights from UKOM’s panel at Media360

UKOM attracted a capacity crowd from clients, agencies and publishers to the Digital’s Standards Revolution panel held at Campaign’s Media360 on May 17 at Brighton’s Grand Hotel.

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“UKOM brings all constituents of the industry together to provide governance and confidence in an online audience measurement standard across platforms. It encourages advertisers to invest in digital and has played an important part in the UK becoming one of the world’s most advanced digital advertising markets.”

Jon Mew, CEO, IAB (UK)

“Standard-setting for audience measurement is long established in broadcast and print. UKOM brings an industry standard online, providing the advertising community with independent, comprehensive and reliable data in order to establish clear understanding of the audiences engaged online.”

Richard Reeves, Managing Director, AOP

“Robust, independent, accountable audience data is vital to making decisions for and delivering confidence in advertisers' media investments. UKOM is an essential cross-industry body that governs and sets the standard for online audience measurement in the UK. Its role is vital for ensuring oversight of a continually developing fragmented channel.”

Steve Chester, Director of Media, ISBA

“It is essential that the data we use to make key decisions involving media investments are ‘fit for purpose’ in terms of their transparency, quality and comparability to other media data sources - UKOM provides this all-important kitemark for the online industry.”

Lynne Robinson, Research Director, IPA

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