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All about the audience: insights from UKOM’s panel at Media360

UKOM attracted a capacity crowd from clients, agencies and publishers to the Digital’s Standards Revolution panel held at Campaign’s Media360 on May 17 at Brighton’s Grand Hotel.

Fast Food by Smartphone

Last week, London Mayor, Sadiq Khan called for a ban on junk food advertising on the transport network in a move to tackle childhood obesity, but looking at usage of smartphone apps among adults, it’s clear that the UK’s penchant for convenience food is not limited to children...

Netflix Wins For Time In Mobile Apps

The latest UKOM endorsed comScore data suggests that tablets and smartphones generate a significant volume of time spent on Netflix.

Q1 2018 UK Digital Market Overview report

Key insights include: Mobile devices now account for 75% of all adults’ time online. For the first time, more 55+s use a smartphone than a tablet to access the internet. ...

UKOM launches  new website

UKOM has unveiled a new look ukom.uk.net ...

Trust me, I'm in Advertising

Joe Lewis:
"The importance of measuring the right metrics has never been higher."

 Facebook & Snapchat: Age Profiles

A recent news article in The Guardian, based on data from e-Marketer, asked the ...

UKOM publishes FAQ on EU GDPR

UKOM has published a Question & Answer document about the EU’s ...

Q4 2017 UK Digital Market Overview report

Insights include: Mobile apps account for 61% of ALL minutes and 83% of MOBILE minutes. Mobile share of time is higher among females (81%) than males (65%). ...

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“UKOM brings all constituents of the industry together to provide governance and confidence in an online audience measurement standard across platforms. It encourages advertisers to invest in digital and has played an important part in the UK becoming one of the world’s most advanced digital advertising markets.”

Jon Mew, CEO, IAB (UK)

“Standard-setting for audience measurement is long established in broadcast and print. UKOM brings an industry standard online, providing the advertising community with independent, comprehensive and reliable data in order to establish clear understanding of the audiences engaged online.”

Richard Reeves, Managing Director, AOP

“Robust, independent, accountable audience data is vital to making decisions for and delivering confidence in advertisers' media investments. UKOM is an essential cross-industry body that governs and sets the standard for online audience measurement in the UK. Its role is vital for ensuring oversight of a continually developing fragmented channel.”

Steve Chester, Director of Media, ISBA

“It is essential that the data we use to make key decisions involving media investments are ‘fit for purpose’ in terms of their transparency, quality and comparability to other media data sources - UKOM provides this all-important kitemark for the online industry.”

Lynne Robinson, Research Director, IPA

Tag Up And Be Counted

Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties

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