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Outgoing UKOM Chair McArthur reflects on career

Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau, forerunner of the Radiocentre and the model for the likes of Thinkbox and Newsworks. Here, Dominic Mills interviews McArthur as he looks back on his career.

Machine learning needs people knowledge

If you were to write out a list of the data-related topics that marketers talk about...

UKOM launches monthly Top 20

UKOM has launched a regular new feature on its website – a chart of the UK’s Top 20 online properties, updated each month.

Q4 2018 UK Digital Market Overview report

Insights include: the ‘mobile only’ audience has grown by 7% points over the last year, up from 25% to 32% of the UK online adult population; and, compared to September 2018, of the top 10 sites by unique visitors, Amazon (+3%) and Sky (+4%) saw the greatest percentage uplift in audience...

UKOM issues RFP for research partner

UKOM has today issued a Request For Proposal (RFP) for a new research partner contract to run from January 2021.

UKOM to appoint Iain Jacob as new chair

UKOM, the body which defines and governs the UK industry standard for online audience measurement, today announces the appointment of Iain Jacob as chair.

Death of the High Street: Department Stores

Last week, Mike Ashley, the Sports Direct retail tycoon, told a House of Commons select committee ‘It's not my fault the high street is dying... It's very very simple, the internet is killing the high street’. So this month UKOM looks at how many people visit the high street department stores online and how this compares with Amazon, the global giant which has had the biggest impact on the sector.

It all began with a Town Hall

In the years between the boom-bust of the dotcom era and the financial meltdown of almost a decade later, the digital ad sector grew almost exponentially...

Q3 2018 UK Digital Market Overview report

Insights include: mobile devices account for 75% of all adults time online, women spend more time online on via mobiles than men and almost one third of all adults now access the internet only via mobile devices...

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“Robust, independent, accountable audience data is vital to making decisions for and delivering confidence in advertisers' media investments. UKOM is an essential cross-industry body that governs and sets the standard for online audience measurement in the UK. Its role is vital for ensuring oversight of a continually developing fragmented channel.”

Steve Chester, Director of Media, ISBA

“Standard-setting for audience measurement is long established in broadcast and print. UKOM brings an industry standard online, providing the advertising community with independent, comprehensive and reliable data in order to establish clear understanding of the audiences engaged online.”

Richard Reeves, Managing Director, AOP

“It is essential that the data we use to make key decisions involving media investments are ‘fit for purpose’ in terms of their transparency, quality and comparability to other media data sources - UKOM provides this all-important kitemark for the online industry.”

Lynne Robinson, Research Director, IPA

“UKOM brings all constituents of the industry together to provide governance and confidence in an online audience measurement standard across platforms. It encourages advertisers to invest in digital and has played an important part in the UK becoming one of the world’s most advanced digital advertising markets.”

Jon Mew, CEO, IAB (UK)

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