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Piecing measurement together -  how does UKOM fit into the currency JICsaw?

Richard Marks:
"“The new era of audience measurement will require collaboration, lateral thinking and, above all, flexibility”

Demographics are a workable proxy. Get over it!

Ian Dowds:
"Demographics are a workable proxy. Get over it!"

How much time do people spend online each day?

The IPA recently launched its latest Touchpoints survey which compared how much time people spend on different media each day. In the study online time was split across several categories so this month UKOM asks ‘How much time do people spend online per day in total and how does this differ by audience’?

‘Reach’ drives reach for the Ozone Project

Last month, the new ‘Reach’ media brand joined the Ozone Project, a joint initiative with News UK, The Telegraph and The Guardian News and Media to create a large digital sales house. The Ozone Project claims to offer brands and advertisers the opportunity to buy audiences at scale in a premium, brand safe environment. So how big is ‘Reach’ and how does its reach impact the potential audience (or reach!) of the Ozone Project?

Still care about demographic targeting? You’re not alone

Ian Dowds:
"What is it with the Grim Reaper and our industry?"

Q2 2018 UK Digital Market Overview report

Insights include: Platform time is influenced heavily by content and service; smartphones account for over 80% for categories such as messenger, social media, maps and personals. 29% of online adults are now mobile only...

It’s inspiring to see collaborative audience research initiatives

Joe Lewis:
"We all have a responsibility to make measurement more accessible and comparable."

YouTube’s Challenge to Spotify

Last month Google launched its all new YouTube Music service in the UK. The offering is similar to Spotify, but Google plans to use the wealth of data it holds on customers to create a new type of personalised music service. So how big is Spotify and how does reach and platform usage compare to YouTube’s current video viewing audience?

A Game of ‘Snap’

Last month a new report from The Information suggested that Snap is about to launch its own gaming platform. Whatever Snap's reasons and strategy, it’s clear from latest UKOM approved comScore data that mobile gaming apps are big drivers of time online...

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“It is essential that the data we use to make key decisions involving media investments are ‘fit for purpose’ in terms of their transparency, quality and comparability to other media data sources - UKOM provides this all-important kitemark for the online industry.”

Lynne Robinson, Research Director, IPA

“UKOM brings all constituents of the industry together to provide governance and confidence in an online audience measurement standard across platforms. It encourages advertisers to invest in digital and has played an important part in the UK becoming one of the world’s most advanced digital advertising markets.”

Jon Mew, CEO, IAB (UK)

“Standard-setting for audience measurement is long established in broadcast and print. UKOM brings an industry standard online, providing the advertising community with independent, comprehensive and reliable data in order to establish clear understanding of the audiences engaged online.”

Richard Reeves, Managing Director, AOP

“Robust, independent, accountable audience data is vital to making decisions for and delivering confidence in advertisers' media investments. UKOM is an essential cross-industry body that governs and sets the standard for online audience measurement in the UK. Its role is vital for ensuring oversight of a continually developing fragmented channel.”

Steve Chester, Director of Media, ISBA

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