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Q3 2019 UK Digital Market Overview report

Digital Market Overview for September 2019. Key insights include: mobile’s share of time online continues to grow, up from 78% in June to 81% in September – driven by smartphones (up from 67% to 71%). Online adults spent on average 3hrs 34mins per day in September 2019...

asi Prague 2019 – UKOM’s key takeaways

Conference highlights for Ian Dowds included a sonic boom, a long and winding road and data as modern art

UKOM to award 2021 online audience research contract to new supplier

Following a tender process, UKOM (UK Online Measurement Ltd), the body which sets and governs the standard for UK online audience measurement, will appoint a new supplier from January 2021.

My Digital Hero: Ian Dowds, CEO, UKOM

New Digital Age is asking some of the industry’s leading figures to nominate their digital hero and to explain what’s so special about them.

IAB UK Research Breakfast - October 2019

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in October 2019.

Download (.pdf – 3.53MB)

Fashion Retailers

In July 2019, 27 million UK adults visited clothing retailers online and every month Comscore reports on over 300 properties which are classified under the category ‘Retail – Apparel’. To coincide with London Fashion week, UKOM explores usage of the category and identifies winners and losers over the last year.

IAB UK Research Breakfast - July 2019

July 2019 slide deck presented by Ian Dowds to the IAB UK Research Breakfast.

Download (.pdf – 1.50MB)

Q2 2019 UK Digital Market Overview report

Digital Market Overview for June 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.

Douglas McArthur OBE

Following an illness that he faced with characteristic stoicism, UKOM’s former Chairman, Douglas McArthur, passed away peacefully on Monday night surrounded by his wife Miranda and family.

Our deepest sympathies are with them.

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The UK is one of the world’s most advanced digital advertising markets – so naturally we applaud UKOM’s decision to stay at the cutting edge where innovation in online audience measurement is concerned. In particular, its ability to measure ad campaigns from 2021 will be a great step forward.

Jon Mew, CEO, IAB (UK)

“Robust, independent, accountable audience data is vital to making decisions for and delivering confidence in advertisers' media investments. UKOM is an essential cross-industry body that governs and sets the standard for online audience measurement in the UK. Its role is vital for ensuring oversight of a continually developing fragmented channel.”

Steve Chester, Director of Media, ISBA

UKOM provides the industry with data which can be relied on to be fit for purpose in terms of transparency, quality and comparability with other media data sources.

Belinda Beeftink, Research Director, IPA

These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.

Richard Reeves, Managing Director, AOP

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