The Digital Strategy Group

UKOM first formed a Digital Strategy Group in 2014 and it has been reinvigorated in 2016 to allow UKOM to engage with and be more relevant to the leaders of digital strategy in agencies.

The DSG meets around every two months and all agencies are welcome to be represented by their Heads or Directors of Digital, Digital Strategy or Digital Planning or any equivalent role within any UK agency.

The intended role of the DSG is to:

  • add value to agencies’ use of UKOM data
  • provide a forum for identifying/tackling any challenges in developing insight and strategy for brand campaigns in any platform, using UKOM data

The benefits for DSG participants:

  • Keep abreast of the latest data releases and data innovation from UKOM, comScore, IAB and AOP
  • Network and build relationships with agency peers in digital strategy roles, sharing best practice to help you drive digital transformation inside agencies and for your clients
  • Influence the development of UKOM’s dataset to ensure it better meets the needs of the agencies and their clients

For more information about the UKOM Digital Strategy Group, please submit an enquiry here.

Contact us

If you have any questions please get in touch and we will be more than happy to help.

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