Airbnb has disrupted the travel lodgings sector since it burst on the scene offering short term holiday lettings. April 2017 was the site’s peak month to date when nearly 3 million adults in the UK were looking for or posting rentals on the site according to UKOM approved comScore data. Seasonality over the last couple of years suggests the audience is set to increase during the coming months as people book last minute trips over the summer. So how does Airbnb’s current consumer usage compare to the travel accommodation sector?
The graph below shows that across the year the monthly number of people visiting hotel & holiday rental websites fluctuates between around 15 and 19 million. Typically, November and December are the lowest months with January and the summer (July and August) being the peak months.
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