Talking about the weather is said to be a British national pastime. In 2010 a survey for Kate Fox’s book ‘Watching the English’ revealed that 90% of Brits had discussed the weather in the last six hours. Furthermore, a study by British Airways in 2014 among 1000 Americans cited ‘talking about the weather’ as one of the attributes they most commonly associate with us Brits. So are we really obsessed with the weather or do we just like talking about it? UKOM investigates…
Read more or download the full Are Brits really obsessed with the weather? .pdf here.
To find out more about UKOM Insights, please email email@example.com.
If you have any questions please get in touch and we will be more than happy to help.
© 2017 UKOM Ltd. No reuse without permission.