A recent news article in The Guardian, based on data from e-Marketer, asked the question ‘Is Facebook for Old People?’ The article suggested that Facebook is becoming the social network for the over 50s and predicted that younger audiences will abandon the brand in favour of Snapchat. Meanwhile, older demographics, often their parents and grandparents, will continue to join the platform. This month UKOM looks at the age profile and usage of the two social networking services.
Read more or download the whole Facebook & Snapchat: Age Profiles.pdf here.
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