If you didn’t manage to grab a deal on Black Friday or if you aren’t organised enough even to think about Christmas shopping until December, then you are not alone. UKOM-approved comScore data from the holiday season last year suggests that not everyone has all their Christmas shopping sewn up by Black Friday. This month UKOM identifies the ecommerce categories which see usage peak in December.
Read more or download the whole Last Minute Christmas Shopping .pdf here.
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