The digital media industry – including UKOM – has spent a good deal of time over recent months focusing on the growth of the smartphone market and, in UKOM’s case, specifically on how and why mobiles are taking the lion’s share of time online. In July 2016 only 38% of adults' internet time was spent on PCs and laptops. However, smartphones and tablets don’t dominate uniformly across all content and this month UKOM identifies categories where the PC/laptop still dominates and hypothesises as to why the platform may still be preferred for certain types of content.
Read more or download the full PC/laptops still key for some categories online .pdf here.
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