At IAB Engage in October 2016, Snapchat UK revealed that they have 10 million users in the UK and that 77% of them are aged over 18. So how does Snapchat’s adult audience of nearly 8 million compare to those of other social networking sites? This month, using UKOM-approved comScore Multi-Platform data (MMX MP), we profile key players in the market and explore usage among adults. Key highlights include:
Read more or download the whole Social Networks: Changing Profiles .pdf here.
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