With less than 100 sleeps to go before the big red man comes down the chimney, UKOM felt it was a good time to take a look at festive trends in the toy sector by exploring comScore data from 2015. Whilst more women visited toy websites than men in the run up to Christmas, those men who did look at toy sites online spent a lot longer on them. UKOM explores key audience trends for the toy category and uncovers some interesting insights.
Read more or download the full Xmas toy shopping .pdf here.
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