Budget time. How the UK tightens its belt online

October 29th is the date that the Treasury has set for this year’s Autumn budget, when the Chancellor, Phillip Hammond, will announce his plans for tax and spending changes. With the budget just around the corner and Christmas looming, this month UKOM looks at the online services which can help consumers tighten their belts and grab a bargain during the festive season. How big are they and who uses them?

How much time do people spend online each day?

The IPA recently launched its latest Touchpoints survey which compared how much time people spend on different media each day. In the study online time was split across several categories so this month UKOM asks ‘How much time do people spend online per day in total and how does this differ by audience’?

‘Reach’ drives reach for the Ozone Project

Last month, the new ‘Reach’ media brand joined the Ozone Project, a joint initiative with News UK, The Telegraph and The Guardian News and Media to create a large digital sales house. The Ozone Project claims to offer brands and advertisers the opportunity to buy audiences at scale in a premium, brand safe environment. So how big is ‘Reach’ and how does its reach impact the potential audience (or reach!) of the Ozone Project?

YouTube’s Challenge to Spotify

Last month Google launched its all new YouTube Music service in the UK. The offering is similar to Spotify, but Google plans to use the wealth of data it holds on customers to create a new type of personalised music service. So how big is Spotify and how does reach and platform usage compare to YouTube’s current video viewing audience?

A Game of ‘Snap’

Last month a new report from The Information suggested that Snap is about to launch its own gaming platform. Whatever Snap's reasons and strategy, it’s clear from latest UKOM approved Comscore data that mobile gaming apps are big drivers of time online...

The Ozone Project: plugging a gap?

Last week, three of the biggest UK News Brands - News UK, The Telegraph and The Guardian announced a new joint venture, The Ozone Project. This collaboration will offer a premium publisher, quality environment with large reach which will clearly be an alternative to Facebook and other global online players.

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