18-24s and Traditional News Brands


The role of social media sites in breaking news and influencing readers has never been greater and few would disagree that it had a big part to play in the recent UK General Election.

It’s no secret that the print newspaper industry is struggling as paid news is on the decline – especially among younger audiences.  Fake news has also hit the headlines in the last year as the vast reach of social media sites facilitates widespread distribution of uncorroborated stories in minutes. This month, UKOM looks at the significance of traditional news brands in the online lives of young audiences.

Read more or download the whole 18-24s and Traditional News Brands .pdf here.

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