In recognition of the ever growing popularity of streaming audio services (e.g. Spotify, Soundcloud and online radio etc.) the methodology for comScore’s UKOM-approved MoMX measurement of duration is being enhanced to reflect users’ frequent multi-tasking behaviour.
See the UKOM Audio measurement 16092016.pdf for more details.
If you have any questions please get in touch and we will be more than happy to help.
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