The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
UKOM, the official cross-industry standards body that measures online audiences using approved comScore data, revealed that the average Briton online spent 2 hours 59 minutes per day actively using the internet at home and work (during the second six months of 2015).
This data is based on an average figure from July – December 2015 in the UK. It will be updated every six months.
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