January is one of the busiest times of year for people looking for love online and the digital dating brands have been in the news this week giving singletons all types of advice. Tinder revealed wearing glasses can reduce your chance of a right swipe and it’s best to smile with your teeth showing. Match informed us that 9pm is the best time to log on and that males view more profiles than females.
UKOM approved comScore data shows that in 2016, January was the peak month for visitors to online dating sites with over 8.9 million adults or 21.5% of the UK adult online population visiting the personals category. By January 3rd this year, said to be the biggest day for the sector, Worldpay had already reported big increases in the volume of payments to online dating agencies compared to the weeks running up to Christmas so it looks like once again January will be a bumper month.
Who kicks off the New Year looking for love and how much time do they spending searching for their perfect partner? Based on behaviour this time last year, UKOM explores the personals category.
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