UKOM approved comScore systems measure people, and how they navigate the three major Internet platforms of Mobile, PC and Tablet. This presentation, given to the AOP Spring Conference 2014, takes a helicopter view of online consumers’ behaviour and challenges many of the assumptions we have made that the Internet causes more promiscuous, fragmented behaviour, or that new ways of targeting people online with advertising are intrinsically more effective than the old, publisher brand-led, demographic targeting routes.
Download the presentation highlights here.
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