UKOM releases first Digital Market Overview report


9/5/16 UKOM has released the first of its new quarterly Digital Market Overview (DMO) reports.

The DMO series will provide quarterly snapshots on the state of the UK digital landscape and regular insight into consumers’ online habits analysed by demographics, categories & devices.

“35.1m UK adults used a mobile device to access the internet in March 2016 - of whom 3.7m did not access on a desktop or laptop at all in the month. Females are more likely than males to spend their time online on smartphone or tablet devices, while Apple sites and apps have the greatest share of online time on these devices.”

Find out more here.


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