UKOM releases new ‘Airbnb & category’ insights


Airbnb has disrupted the travel lodgings sector since it burst on the scene offering short term holiday lettings. So how does its current consumer usage compare now to the sector’s?

April 2017 was the site’s peak month to date when nearly 3 million adults in the UK were looking for or posting rentals on the site according to UKOM approved comScore data. Seasonality over the last couple of years suggests the audience is set to increase during the coming months as people book last minute trips over the summer. So how does Airbnb’s current consumer usage compare to the travel accommodation sector? 

Read more or download the whole Airbnb .pdf here.


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