Mobile Metrix® ensures the complete and actionable measurement of the mobile ecosystem in the UK

LONDON, 15 November 2018 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that UKOM (UK Online Measurement Ltd) has fully approved its mobile audience measurement solution Comscore Mobile Metrix® in the UK. UKOM is the industry organisation that sets and governs the standard for UK online audience measurement.

Mobile Metrix® uses Comscore’s Unified Digital Measurement™ (UDM) methodology for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to enable detailed insights into unduplicated audiences’ sizes across apps and browsers. The current (October 2018) mobile panel counts 13,700 devices in-tab, which Comscore estimates is the largest mobile panel of its kind in the UK for a national digital audience measurement currency project.

Today, we see UK consumers spend nearly 20 hours a week on mobile devices. It is therefore increasingly important for advertisers, agencies and content owners to understand who these consumers are, how they are accessing content and what they are consuming,” said Michael Craig, vice president of UK sales at Comscore. “We are thrilled that UKOM has fully approved our Mobile Metrix® solution and we look forward to continuing to provide best-in-class audience measurement to the UK market.”

“We congratulate Comscore on this milestone,” said Ian Dowds, CEO of UKOM. “Mobile devices are continuing to reshape consumers’ online usage  habits in many ways. UKOM has worked closely with Comscore to review and progress their mobile measurement solution and we applaud Comscore for their commitment to provide and promote a superior quality measurement environment for the buying and selling of digital metrics.”

The evolution of Comscore’s digital mobile measurement product Mobile Metrix®, which was launched in 2015 in the UK, allows clients insights into:

1. Total, incremental and unduplicated mobile audiences across smartphone and tablet devices;

2. Comprehensive measurement across mobile apps and browser usage; 

3. Robust demographic data across screens; and

4. How engagement differs across platforms to more efficiently monetise and plan.

5. A core component of Comscore's multi-platform audience data.


For more information on Comscore Mobile Metrix®, please contact us.

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