UKOM Launches First Display Ad Campaign

UKOM this week launches its first digital display advertising campaign ...

IAB and UKOM publish latest time spent online figure

The IAB and UKOM have updated their definitive figure on how long ...

P&G CMO: Big $$$ digital adspend “needs objective validated measurement”

In a landmark speech at the IAB’s Annual Leadership Meeting ...

150 million people saw your video…says who?

Enough is enough, it’s time to reinstate some fundamental discipline ...

“Four Lessons from History on Data & its Application” by ZenithOptimedia’s Richard Shotton

The trade press overflows with interesting predictions about the future ...

comScore Mobile Audio Measurement Enhancement

In recognition of the ever growing popularity of streaming audio services ...

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