Engage 2019: a view from the floor

On June 5 UKOM’s Julie Forey went to the IAB’s annual conference. Here are her highlights

Is everything on the internet fake? A response...

Ian Dowds:
Back in March, in The Drum, Samuel Scott asked “Is everything on the internet fake?” The correct answer to that question is, of course, “no.”

Adland must have common standards if we want to measure up

Iain Jacob:
Common base measures and standards underpin every industry that has ambitions towards scale, trust and credibility. It is that simple.

UKOM’s mission to be the industry’s flexible friend

Ian Dowds:
UKOM’s RFP process will see online audience measurement poised to enter an exciting new phase of development

Bridging the Gap Between Brand and Digital

Nick Suckley:
"In a Mediatel piece recently I wrote about what I termed “peak digital” and argued that 2019 is likely to be the last year of unprecedented online growth, in terms of both spend and attention. There will be, I added, a realisation that digital can’t do everything."

Outgoing UKOM Chair McArthur reflects on career

Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau, forerunner of the Radiocentre and the model for the likes of Thinkbox and Newsworks. Here, Dominic Mills interviews McArthur as he looks back on his career.

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