Comscore Media Metrix Multi-Platform (MMX M-P) is now UKOM’s official data of record – the source of UK industry-standard online audience measurement.

Providing insights into the Total Digital Population, MMX M-P combines Comscore’s best-of-breed measurement products to provide unduplicated, person-centric reporting of audiences across computer, smartphone and tablet properties, and via browser or app access.

It provides an understanding of audience size, composition and engagement on metrics that matter for advertisers. Media owners can use it to demonstrate the scale and frequency offered by their entities to advertising partners and investors.

In essence, Comscore MMX M-P demonstrates the true value of multi-platform audience and engagement.

It allows you to: