Comscore Mobile Metrix (MoMX) is the UKOM-approved product for UK online mobile audience measurement.

It captures total mobile audience behaviour on browsers and apps across smart phones and tablets. With MoMX, publishers can demonstrate the value of their mobile application and mobile website audiences to advertisers.

Comscore MoMX allows you to:

A more detailed summary of UKOM-Comscore Mobile Metrix methodology can be downloaded here:
UKOM_MoMX methodology.pdf