Comscore Video Metrix (VMX) is the UKOM-approved product for UK online video audience measurement.

Comscore VM measures consumers’ digital video usage, providing end-to-end measurement of video content and advertising on desktops. Publishers and content networks can showcase the true value of their video inventory, benchmark against competitors, and inform editorial development based on independent and accurate measurement.

Comscore VMX helps you:

The UKOM Technical Board is currently reviewing Comscore’s VMX Multi-Platform product which seeks to extend measurement of video content to include mobile devices.

A more detailed summary of UKOM-Comscore Video Metrix Multi-Platform methodology can be downloaded here:
UKOM_VMX MP methodology.pdf