Q3 | 2016

Over 50 million users accessed the internet via their desktop, smartphone and tablet devices in September 2016. For most of the top properties, visitor numbers have declined from their audience peak in June 2016. Key highlights this month include:

  • ¾ of online users are now multi-platform, 8.5% ONLY use a mobile device but 15% still ONLY use a desktop/laptop.
  • Although mobile devices now account for over 62% of adults’ time online and smartphones take a higher share than desktops, MORE adults use a desktop/laptop than a smartphone to go online.
  • Desktop total time online has been reasonably flat over the last 2 years, which suggests most of mobile’s minutes are additive and do not signify the death of the PC
  • Although significantly lower than June, national newspaper audiences in September were slightly higher than pre-Brexit levels
  • Dailymotion’s audience was nearly 4million higher in Sept (compared to June) – large uplifts in both August and September are likely to have been fuelled by Olympics videos & Paralympics live streaming.
  • Bing had another strong quarter, adding 2.8milion new searchers.
  • 32.8m adults used a mobile app in Sept 2016. 8 out of 10 of the top mobile Apps in terms of unique visitors are owned by Google or Facebook

« Back to Digital Market Overview