Insights include: Platform time is influenced heavily by content and service; smartphones account for over 80% for categories such as messenger, social media, maps and personals. 29% of online adults are now mobile only...
Insights include: Mobile devices now account for 75% of all adults’ time online. For the first time, more 55+s use a smartphone than a tablet to access the internet. ...
Insights include: Mobile apps account for 61% of ALL minutes and 83% of MOBILE minutes. Mobile share of time is higher among females (81%) than males (65%). ...
Insights include: Smartphone’s share of online minutes among 18+ is now 59% - smartphone apps alone account for 50% of all online minutes as 81% of all online adults use a mobile app each month. ...
Insights include: Parents spend a greater share of their time online (57%) on smartphones compared to non-parents (47%) but share of time continues to be highest among young adults (63% for 18-24s). ...
Insights include: UKOM reports on over 1700 mobile apps each month but only 20 of them are used by 20% or more of mobile app users each month. ...
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