How we help

Audience insights are as important for media owners as they are for agencies. UKOM’s data helps the marketplace understand what target audiences do online – and how that changes over time. It gives valuable insights on the websites or categories or types of usage experiencing rapid growth.

From a media evaluation point of view, that allows the marketplace to identify the media owners or properties providing the best reach for a campaign’s target audience.

Reach and frequency analysis helps agencies decide how they can allocate their budgets with the greatest efficiency; and post-campaign analysis can illuminate traffi c trends while the campaign was running.