This is a quick update so you know that while everyone sits out the COVID-19 pandemic the work on UKOM endorsed data continues. 

Existing data is available online as usual and our next Digital Market Overview, available next month, will look at the dramatic implications of COVID-19 for the UK online audience.

We are using our time working from home to help create the new Ipsos iris solution, to be launched in January 2021. The need for reliable audience data has never been greater and our work streams so far focus on:

Reporting – what will be delivered in reports to subscribers, and how

Standards – definitions, taxonomies and rules

Compliance – all the legal stuff around GDPR and EU Privacy Directive

Tagging – one of the critical elements of a hybrid-people-and-census-panel methodologies

If you have any questions about UKOM's current or future offer please e-mail For general insight on this global challenge this webpage will be updated every day with research and expert analysis by Ipsos.

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