UKOM is delighted to announce the launch of Ipsos iris. As of January 1 2021, Ipsos iris is the UK standard for online audience measurement across PC, tablet and smartphone and the culmination of several years of consultation, design and implementation.

Visitors to this site can get a sense of how Ipsos iris has been created to respond to the UK market's specific requirements here with UKOM representing the diverse interests of the media and marketing industry at every stage.

Ian Dowds, UKOM CEO, said: "Media and marketing is a large and complex place but certain themes cover it all and one is the need for robust online audience measurement standards. The launch of Ipsos iris represents a significant progression in the UKOM story. Ipsos has proved itself to be the most resilient and ambitious of partners throughout the pandemic and we look forward to sharing more detail on this exciting new offering as we move towards the release to subscribers of daily data in mid January."

« Back to News & Views