UKOM, the body which defines and governs the UK industry standard for online audience measurement, today announces the appointment of Iain Jacob as chair.

Jacob takes up the post on March 31 2019, succeeding Douglas McArthur OBE who is stepping down after nine years.

Jacob recently left his role as chief executive at Publicis Media EMEA. During his time within the group he led Starcom Mediavest across EMEA, Australia and Canada. He most recently oversaw the unification of all Publicis Groupe’s media agencies in a new operating unit, Publicis Media EMEA.

Phil Smith, director general of the Incorporated Society of British Advertisers (ISBA) said: “Douglas has been an inspiring and energetic chair. His strong leadership and commitment to ISBA joining the UKOM board have been hallmarks of his chairmanship. He hands over a well-established UKOM to Iain Jacob who brings world-class business leadership and a topical insight into the opportunities and challenges ahead.”

Speaking of his appointment, Iain Jacob said: “The brief for UKOM under CEO Ian Dowds is an exciting one. I am thrilled to have been invited to contribute to its purpose, vision and strategy at a time when measurement is at the heart of trust. I am looking forward to working with Ian and the team towardsUKOM’s next phase.”

Further information from:
Ian Dowds, chief executive, UKOM

About UKOM:
1. UKOM (UK Online Measurement) is where industry stakeholders come together to define and govern a UK standard for audience measurement across PC, tablet and smartphone.
2. UKOM is equally co-owned by the Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB) and the Incorporated Society of British Advertisers (ISBA). The Institute of Practitioners in Advertising (IPA) advises UKOM’s executive board.
3. It is UKOM’s policy to work with a provision partner to deliver a hybrid approach, harnessing machine-driven analysis but also deriving audience data from a people panel. A more detailed outline of UKOM methodology is available here. FAQs answered here.

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