The home for UKOM’s analysis of audience data – notably our quarterly Digital Market Overview – plus guest blogs, opinion piece and insight articles

We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices.
The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties.
Each report includes total multi-platform measures, as well as breakdowns by device (PC/smartphone/tablet).

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Digital Market Overview

Q2 2019 UK Digital Market Overview report

Digital Market Overview for June 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.

Q1 2019 UK Digital Market Overview report

Insights include: Seasonal uplifts for Government, Automotive and Career categories with Paliament.uk, Indeed and Autotrader showing most growth compared to December 2018. Time spent on mobile apps and the ‘mobile only’ audience continues to grow as global brands dominate the top 20 mobile apps…

Q4 2018 UK Digital Market Overview report

Insights include: the ‘mobile only’ audience has grown by 7% points over the last year, up from 25% to 32% of the UK online adult population; and, compared to September 2018, of the top 10 sites by unique visitors, Amazon (+3%) and Sky (+4%) saw the greatest percentage uplift in audience...

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Insights

Fashion Retailers

In July 2019, 27 million UK adults visited clothing retailers online and every month Comscore reports on over 300 properties which are classified under the category ‘Retail – Apparel’. To coincide with London Fashion week, UKOM explores usage of the category and identifies winners and losers over the last year.

New Mobile Finance Apps

Each month, UKOM’s partner, Comscore, reports usage data for nearly 2800 mobile apps, over 50 of which are in the financial services category.

Online Travel Agents

UKOM looks at online travel agents to explore if category visitors are down year-on-year and who are the biggest winners and losers.

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UKOM On The Road

IAB UK Research Breakfast - July 2019

July 2019 slide deck presented by Ian Dowds to the IAB UK Research Breakfast.

Download (.pdf – 1.50MB)

IAB Research Breakfast

From July 15, commercial porn sites will be legally required to carry out "robust age verification checks" on their users. A slide deck presented by Julie Forey to the May IAB Research Breakfast sheds light on adult sites.

Download (.pdf – 2.16MB)

IAB UK Research Breakfast - February 2019

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in February 2019.

Download (.pdf – 1.99MB)

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