The home for UKOM’s analysis of audience data – notably our quarterly Digital Market Overview – plus guest blogs, opinion piece and insight articles

We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices.
The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties.
Each report includes total multi-platform measures, as well as breakdowns by device (PC/smartphone/tablet).

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Digital Market Overview

Q2 2018 UK Digital Market Overview report

Insights include: Platform time is influenced heavily by content and service; smartphones account for over 80% for categories such as messenger, social media, maps and personals. 29% of online adults are now mobile only...

Q1 2018 UK Digital Market Overview report

Insights include: Mobile devices now account for 75% of all adults’ time online. For the first time, more 55+s use a smartphone than a tablet to access the internet. ...

Q4 2017 UK Digital Market Overview report

Insights include: Mobile apps account for 61% of ALL minutes and 83% of MOBILE minutes. Mobile share of time is higher among females (81%) than males (65%). ...

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Insights

How much time do people spend online each day?

The IPA recently launched its latest Touchpoints survey which compared how much time people spend on different media each day. In the study online time was split across several categories so this month UKOM asks ‘How much time do people spend online per day in total and how does this differ by audience’?

‘Reach’ drives reach for the Ozone Project

Last month, the new ‘Reach’ media brand joined the Ozone Project, a joint initiative with News UK, The Telegraph and The Guardian News and Media to create a large digital sales house. The Ozone Project claims to offer brands and advertisers the opportunity to buy audiences at scale in a premium, brand safe environment. So how big is ‘Reach’ and how does its reach impact the potential audience (or reach!) of the Ozone Project?

YouTube’s Challenge to Spotify

Last month Google launched its all new YouTube Music service in the UK. The offering is similar to Spotify, but Google plans to use the wealth of data it holds on customers to create a new type of personalised music service. So how big is Spotify and how does reach and platform usage compare to YouTube’s current video viewing audience?

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UKOM On The Road

IAB UK Research Breakfast - July 2018

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in July 2018.

Download (.pdf – 2.05MB)

IAB UK Research Breakfast - May 2018

This is the UKOM deck which Julie Forey presented at the IAB Research Breakfast in May 2018.

Download (.pdf – 1.48MB)

Industry standard audience measurement

The Media Research Group (MRG) is a UK non-profit making organisation promoting an understanding of the techniques and uses of media research. MRG's 'Tools of the Trade' is a training programme providing an introduction to the key research and insight tools used by agencies and media owners to evaluate media performance and is designed for people with 0 to 3 years' experience in the industry.

Download (.pdf – 6.75MB)

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