The home for UKOM’s analysis of audience data – notably our quarterly Digital Market Overview – plus guest blogs, opinion piece and insight articles

We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices.
The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties.
Each report includes total multi-platform measures, as well as breakdowns by device (PC/smartphone/tablet).

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Digital Market Overview

Q3 2018 UK Digital Market Overview report

Insights include: mobile devices account for 75% of all adults time online, women spend more time online on via mobiles than men and almost one third of all adults now access the internet only via mobile devices...

Q2 2018 UK Digital Market Overview report

Insights include: Platform time is influenced heavily by content and service; smartphones account for over 80% for categories such as messenger, social media, maps and personals. 29% of online adults are now mobile only...

Q1 2018 UK Digital Market Overview report

Insights include: Mobile devices now account for 75% of all adults’ time online. For the first time, more 55+s use a smartphone than a tablet to access the internet. ...

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Insights

Death of the High Street: Department Stores

Last week, Mike Ashley, the Sports Direct retail tycoon, told a House of Commons select committee ‘It's not my fault the high street is dying... It's very very simple, the internet is killing the high street’. So this month UKOM looks at how many people visit the high street department stores online and how this compares with Amazon, the global giant which has had the biggest impact on the sector.

Budget time. How the UK tightens its belt online

October 29th is the date that the Treasury has set for this year’s Autumn budget, when the Chancellor, Phillip Hammond, will announce his plans for tax and spending changes. With the budget just around the corner and Christmas looming, this month UKOM looks at the online services which can help consumers tighten their belts and grab a bargain during the festive season. How big are they and who uses them?

How much time do people spend online each day?

The IPA recently launched its latest Touchpoints survey which compared how much time people spend on different media each day. In the study online time was split across several categories so this month UKOM asks ‘How much time do people spend online per day in total and how does this differ by audience’?

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UKOM On The Road

IAB UK Research Breakfast - October 2018

Slide deck presented by Ian Dowds to the IAB UK Research Breakfast in October 2018.

Download (.pdf – 3.39MB)

IAB UK Research Breakfast - July 2018

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in July 2018.

Download (.pdf – 2.05MB)

IAB UK Research Breakfast - May 2018

This is the UKOM deck which Julie Forey presented at the IAB Research Breakfast in May 2018.

Download (.pdf – 1.48MB)

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