The Commercial Board, chaired by Linda Smith, is collectively responsible for considering how UKOM-endorsed Ipsos iris data can best meet changing industry requirements. It represents agencies, publishers and marketers and its members are:
| Tristan Veale | IAB |
| Philip Cutts | The Independent |
| Richard Reeves | AOP |
| Ryan Uhl | Mail Metro Group |
| Jonathan Beinart | Diageo |
| Iain Stanfield | Specsavers |
| Tom Mardon | Tesco |
| Jessica Evans | Dentsu |
| Caroline Tucker | the7stars |
| Barry Walsh | Havas |
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