‘UKOM Insights’ provides data, analysis and commentary on the behaviour of the UK’s online population, using UKOM-approved comScore data. This includes regular insight into consumers’ online habits analysed by demographics, categories & devices (as archived below) and quarterly snapshots on the state of the UK digital landscape (archived separately here).
On 30th March 2017 UKOM presented an overview of 2016 Platform Insights at the IAB research breakfast. The deck is a summary of some of the key themes UKOM uncovered in 2016 focusing primarily on how platform usage differs by demographics and content. It can be downloaded here.
To find out more about UKOM Insights, please email insight@ukom.uk.net.
It’s Mothers’ day on Sunday so this week UKOM is taking a quick look at mums’ behaviour online. UKOM has often cited how smartphones account for the majority share of females’ time online but how does having children at home also impact platform usage? By comparing time online for females aged 25-54 with and without kids at home, UKOM uncovers a couple of interesting insights namely that 1) smartphones’ share of minutes is higher among mums and 2) mums spend more time than their childfree counterparts accessing entertainment and social media content on their smartphones and a lot less time on dedicated news channels.
Read more or download the whole Mums Online .pdf here.
To find out more about UKOM Insights, please email insight@ukom.uk.net.
If you have any questions please get in touch and we will be more than happy to help.
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