Top-line data from UKOM-endorsed Ipsos iris reveals that on Saturday August 31st Oasis reunion mania drove Ticketmaster.co.uk’s audience up by 1,234% over the previous week as over two million fans queued to buy Oasis concert tickets on the website.
On the day when general sale started, the site saw the highest average time spent per visitor of any UK site and was ranked fifth of all UK websites for total time spent – behind only the sites of Google, YouTube, the BBC and Facebook.
Page views on Ticketmaster increased by 11,127%, up from 484,000 the Saturday before to over 54 million the day the tickets went on sale.
Over two-thirds (68%) of visitors were aged over 35, with 35-44s being the largest group at 29%, and 55% were male. This is quite different to Ticketmaster.co.uk’s July profile when only 19% were aged 35-44 and 48% were male.
Audiences of unofficial resale platforms were also boosted. Viagogo’s UK visitors rose by 656% over the week before as 325,000 people looked to either sell or buy tickets at inflated prices compared to only 43,000 on the previous Saturday. Males (71%) were much more likely to visit Viagogo than females (29%) last Saturday.
Daily Dashboard data from Ipsos iris gives a top-line topical snapshot of performance for thousands of websites and apps within 36 hours. Category and Profiling reports will be able to offer further data next month – it will be interesting to see then the financial situation, attitudes and Fresco segments of visitors to some of the resale ticketing websites given widespread complaints about “rip off” pricing.
