As IAB UK’s Chief Strategy Officer, James is responsible for shaping the IAB’s strategic direction to develop and enhance fast-growing channels - including retail media, TV+ and creator marketing - by facilitating greater cross-industry collaboration, celebrating innovation and establishing shared best practice.
James leads the company’s Marketing and Insight teams, hosts The IAB UK Podcast and regularly writes thought leadership pieces for the industry press.
He joined the IAB as Chief Marketing Officer in 2017, spearheading campaigns to get marketers thinking differently about digital – from ‘Don’t be a Clickhead’ to encouraging advertisers to rediscover the joy of digital.
Before joining the IAB, James spent nine years at Mindshare, most recently as Global Mobile Director, responsible for the agency’s mobile output across its network of 166 offices in 86 countries.
The UK Association of Online Publishers (AOP) is an industry body representing digital publishing companies that create original, branded, quality content.
Richard Reeves is Managing Director at the AOP and actively involved in championing the long-term success of premium publishers.
The Incorporated Society of British Advertisers (ISBA) represents the leading UK advertisers through advocacy and offers its members thought leadership, consultancy and a programme of networking. It speaks with one voice to stakeholders, including agencies, regulators, platform owners and Government.
Steve Chester is Director of Media for ISBA, leading a team delivering industry education, standards and research.
An advisor to UKOM Board, the Institute of Practitioners in Advertising (IPA) is the UK’s professional body for practitioners in advertising and marketing communications.
Belinda Beeftink is responsible for the day-to-day running and development of the unique IPA TouchPoints cross-media consumer survey. She also works across all aspects of the IPA research remit, representing agency interests on UKOM and other UK industry media research contracts.
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