“There are a number of behaviours that Ipsos iris measures which are influenced by TV”

With his partner-in-crime Will Tapp, new UKOM Commercial Board member Sameer Modha looks after the Measurement Innovation Team at ITV. Their goal is to be able to measure all the value that advertising on TV creates, for every advertiser. In our first Media Owner Q&A, Sameer explains what Ipsos iris brings to the party.

“I appreciate the cost and complexity involved in maintaining such a sophisticated panel”

Dentsu’s audience intelligence lead explains what an Ipsos iris subscription means for her team and clients

“We’re already integrating Ipsos iris data with our cross-screen planning and optimisation systems”

Publicis Media’s Associate Insight Director says Ipsos iris gives the best view available of online audiences in the UK

“Being the recognised currency in the industry makes Ipsos iris a must-have for us”

It’s a double-header this month, with media agency Goodstuff

"Ipsos iris is useful to many areas of the agency, not just one"

The Head of Audience Science at Wavemaker UK answers our questions on Ipsos iris, and reveals the app she can’t live without

“Our decision to subscribe to Ipsos iris was an easy one”

The Chief Investment Officer at Havas Media Group supplies the answers to our searching questions