UKOM team

Iain Jacob

Chair

Iain started as the UKOM board Chair in April 2019, a time when trusted and effective measurement has never been more in demand. He has extensive advertising and media industry experience having been a director of BBH, co-founded a media agency and gone on to run Starcom, Mediavest and Publicis Media both in the UK and at an EMEA level. He holds a number of Chair, NED and Advisory Board positions, including serving on the Digital Advisory Board of Save the Children UK. Iain is married to Kathryn Jacob OBE, has two children and obsesses about cycling.

Ian Dowds

Chief Executive

Ian cut his teeth in media at ITV and went on to leadership roles at MindShare, Turner Broadcasting System, Specific Media, Trinity Mirror and InMobi. Appointed UKOM’s first CEO in 2015, Ian focuses on setting the vision, raising the profile and working with the leadership team to deliver an outstanding online audience measurement service on behalf of the UK industry. Away from the office, Ian is a father of three daughters, certain that Dorset is the best place to live in the UK, and a passionate fan of Scottish rugby.

Scott Fleming

General Manager

Scott’s role is twofold, being UKOM's General Manager and chair of the Technical Board. Scott has over 25 years of experience working in various research and insight roles across television, radio and online in addition to experience of the press and publishing world through other consultancy work with AOP. His other interests include live music, cooking and spending time on his motorcycle.

Julie Forey

Director of Insight

Julie’s role is to uncover consumer insights from the data and to help drive education and understanding of the value of UKOM to the industry. Julie has held senior research and insight roles at NOP (now GFK), Carlton Television, Microsoft Advertising, Xbox and AOL. Julie has a passion for football but now that her knees have given up, spends her time watching rather than playing. She is a (long-suffering) Arsenal season ticket holder and lives in London with her husband and two young children.

Linda Smith

Commercial Board Chair

Linda joined UKOM in June 2023 to ensure that Ipsos iris delivers a sustainable solution for agencies, media owners and government bodies. She brings over 20 years board level experience on the media agency and media owner side. As CEO of Publicis media brands Starcom and Mediavest Linda oversaw record new business wins and award-winning campaigns. She held recent leadership roles at Centaur Media and Tag. Earlier in her career she was Commercial Director at Capital Radio and GCap Media, as well as interim CEO and Executive Chair at RAB. Outside work, Linda is an avid fan of all performing arts (including being a season ticket holder at Arsenal FC), boxes regularly, is an active member of WACL and has three grown-up children. She is a Non-Executive Director for law firm Weightmans and a Trustee for Dulwich Prep London.

Sarah Miller

Technical Consultant

Sarah joined us in April 2024 to help drive forward and endorse UKOM's technical solutions for audience measurement. She brings 25 years of industry experience in media research, most recently as the International Product Leader for Audience Measurement at Nielsen. With her expertise around data science, big data integration, best practice in panel management and overall leadership in delivering large scale developments to the marketplace, she helps to instil the trust in the UKOM solution for our clients. Outside of the office, Sarah runs a thriving fishmonger and wine shop in North London.