Latest

Introducing daily data with Euro 2020 and fast food

Football may not be coming home this year, but the Euros have provided UKOM with a great opportunity to examine the daily data capability from our new audience measurement partner, Ipsos iris.

Webinar celebrates the launch of UKOM Ipsos iris

On 6 July UKOM co-presented a webinar – "A new understanding of online audiences" – which marked the arrival of UKOM Ipsos iris as the UK's standard for online audience measurement across PC, tablet and smartphone. 

Good news – it’s the end of the beginning

UKOM, its stakeholders and boards are celebrating marathon efforts towards the birth of Ipsos iris. The future, writes CEO Ian Dowds, is all about endless refinement.

Ipsos iris: what's important to understand right now

Answers to the questions we get asked the most about the improved methodology of Ipsos iris

Don’t look back in anger

With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.

Update on UKOM Ipsos iris data release

UKOM is pleased to provide an update on the release of published data from Ipsos iris, marking important progress in the measurement of online content and ad campaigns in the UK.

Why future-ready beats future-proof in audience measurement

The idea that online audience measurement can somehow be ‘proofed’ against market disruption is wrong. With the imminent launch of Ipsos iris in mind, Katherine Page (pictured below) argues it’s better to learn with the future…

September 2020 UK Digital Market Overview Report

Welcome to UKOM’s Digital Market Overview for September 2020. The DMO provides a top-line snapshot on audience behaviour in the month, using UKOM approved Comscore multi-platform data which reports audiences and online time across pcs, tablets and smartphones. This report looks at September 2020 and where appropriate compares data with June 2020.

The power of cooperation versus competition

For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration

More +

These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.

Richard Reeves, Managing Director, AOP

UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.

Belinda Beeftink, Research Director, IPA

With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.

Dominic Carter, Group Chief Commercial Officer, News UK

With its single source panel of 10,000 people and 25,000 devices, Ipsos iris is a great step forward in online audience measurement for UKOM as it pushes the reset button from January 1st 2021.

Steve Chester, Director of Media, ISBA

With Ipsos iris now as its endorsed provider of the UK industry standard for online audience measurement, UKOM is in the best place to face the future. The flexibility of iris to support cross media measurement is a great step forward.

Jon Mew, CEO, IAB (UK)

Tag Up And Be Counted

A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.

Find out more »

Twitter Feed

Follow us @UKOMAPS