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Boxing Day ‘Knockout’ Performers

New daily data from Ipsos iris provides fascinating insights into online usage on specific dates. Following the Christmas Day analysis last week, today UKOM looks at 26th December.

Christmas Day Star Performers

New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. The majority of the top 100 websites and apps saw their audiences drop on Christmas Day, as one might expect, but there were exceptions.

Online dating – harnessing the power of regional data

With Christmas parties being cancelled and people looking once again to limit their social mixing, spare a thought for those who are single.

Black Friday – harnessing the power of daily data

Ipsos iris, has provided us with immediate feedback on the impact of Black Friday on consumer online behaviour.

September 2021 Digital Market Overview

This is the first report since Ipsos iris became UKOM’s approved solution for internet audience measurement data.

Supporting your sports media planning and audience growth

A video case study revealing higher loyalty and engagement as well as granular analysis of audiences by demographics and region.

Post-pandemic universe introduces a refreshed set of weighting targets

With data collection resuming post lock-down, a refreshed set of weighting targets allows reporting on a larger universe from July 2021.

Over 75s fuelling UK online growth

Online brands and propositions need to be aware of the wider adoption of online services, making the process to purchase as simple as possible.

Introducing daily data with Euro 2020 and fast food

Football may not be coming home this year, but the Euros have provided UKOM with a great opportunity to examine the daily data capability from our new audience measurement partner, Ipsos iris.

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UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.

Belinda Beeftink, Research Director, IPA

With its single source panel of 10,000 people and 25,000 devices, Ipsos iris is a great step forward in online audience measurement for UKOM as it pushes the reset button from January 1st 2021.

Steve Chester, Director of Media, ISBA

These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.

Richard Reeves, Managing Director, AOP

With Ipsos iris now as its endorsed provider of the UK industry standard for online audience measurement, UKOM is in the best place to face the future. The flexibility of iris to support cross media measurement is a great step forward.

Jon Mew, CEO, IAB (UK)

With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.

Dominic Carter, Group Chief Commercial Officer, News UK

Tag Up And Be Counted

A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.

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