UKOM is where industry stakeholders come together to define and govern a UK standard for audience measurement across PC, tablet and smartphone.
We quantify audiences in terms of people, not browsers or machines – because demography still lies at the heart of what advertisers want to achieve.
In July 2019, 27 million UK adults visited clothing retailers online and every month Comscore reports on over 300 properties which are classified under the category ‘Retail – Apparel’. To coincide with London Fashion week, UKOM explores usage of the category and identifies winners and losers over the last year.
July 2019 slide deck presented by Ian Dowds to the IAB UK Research Breakfast.
Digital Market Overview for June 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.
Following an illness that he faced with characteristic stoicism, UKOM’s former Chairman, Douglas McArthur, passed away peacefully on Monday night surrounded by his wife Miranda and family.
Our deepest sympathies are with them.
Each month, UKOM’s partner, Comscore, reports usage data for nearly 2800 mobile apps, over 50 of which are in the financial services category.
The first episode of a series of eight podcasts sponsored by UKOM is now available to download.
UKOM looks at online travel agents to explore if category visitors are down year-on-year and who are the biggest winners and losers.
13% don’t use the Internet at all: major study from Ofcom reveals some surprising truths about online life in the UK
On June 5 UKOM’s Julie Forey went to the IAB’s annual conference. Here are her highlights
Richard Reeves, Managing Director, AOP
Steve Chester, Director of Media, ISBA
Belinda Beeftink, Research Director, IPA
Jon Mew, CEO, IAB (UK)
Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties
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