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September 2020 UK Digital Market Overview Report

Welcome to UKOM’s Digital Market Overview for September 2020. The DMO provides a top-line snapshot on audience behaviour in the month, using UKOM approved Comscore multi-platform data which reports audiences and online time across pcs, tablets and smartphones. This report looks at September 2020 and where appropriate compares data with June 2020.

House Hunting Online

UKOM’s report on the early impact of Covid-19 on internet usage highlighted that the real estate sector was one of the major sufferers - losing nearly 5 million visitors between January and April. However, since the pandemic peak and the end of lockdown, the property market has gone from strength to strength.

The power of cooperation versus competition

For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration

Local News

A recent article from the Press Gazette highlighted how millions more people have sought out local news online during the pandemic

Q2 2020 UK Digital Market Overview report

After producing a series of insight pieces focusing on the impact of Covid-19 on UK internet usage, this month UKOM releases a Digital Market Overview for June 2020.

Tagging and Ipsos iris: get started here

Tagging will help ensure that a publisher’s assets, including websites, apps and the content therein (whether text, video or audio), can be fully measured across desktop computers, laptops, tablets and smartphones and are most accurately represented to the marketplace.

Life after lockdown Q&A: “I've enjoyed the challenge of uncertainty and being able to demonstrate the value of agile insight”

UKOM Technical Board member Kate Clarke works with News UK’s commercial, editorial and senior management teams – all seeking insight into the impact of Covid on behaviour and what ‘new normal’ will look like

The COVID-19 impact on UK Online Usage – Part 3

After huge category highs and lows in April following the first month of lockdown, UKOM’s latest investigation focuses on how online behaviour has changed between April and May as the lockdown begins to ease.

Tagging and Ipsos iris: a guide for publishers

As of January 2021, Ipsos iris is the new UKOM endorsed solution for online audience measurement

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These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.

Richard Reeves, Managing Director, AOP

With its single source panel of 10,000 people and 25,000 devices, Ipsos iris is a great step forward in online audience measurement for UKOM as it pushes the reset button from January 1st 2021.

Steve Chester, Director of Media, ISBA

With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.

Dominic Carter, Group Chief Commercial Officer, News UK

The UK is one of the world’s most advanced digital advertising markets – so naturally we applaud UKOM’s decision to stay at the cutting edge where innovation in online audience measurement is concerned. In particular, its ability to measure ad campaigns from 2021 will be a great step forward.

Jon Mew, CEO, IAB (UK)

UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.

Belinda Beeftink, Research Director, IPA

Tag Up And Be Counted

A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.

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