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Tomorrow we will be judged by our actions of today

Did you ever imagine you would hear a Conservative chancellor say, ‘We will be judged by our capacity for compassion’?

Ensuring we continue to support the industry

This is a quick update so you know that while everyone sits out the COVID-19 pandemic the work on UKOM endorsed data continues.

Meet the developers

UKOM recently had the chance to meet Global Head of Data Science Mario Paic and Lead Data Scientist Marko Katavic lead the data science expertise behind Ipsos iris. Here is what they had to say...

1 Million+ Smartphone Apps

In December 2019, Comscore reported usage data on 2,876 smartphone apps in the UK. Large US based global companies dominate the top 20 with Facebook and Google alone owning 9 of the top 10 based on unique visitors aged 18+.

IAB UK Research Breakfast - January 2020

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in January 2020.

Download (.pdf – 2.32MB)

Q4 2019 UK Digital Market Overview report

Welcome to UKOM’s Digital Market Overview for December 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.

WhatsApp's UK Audience

Facebook recently revealed that on New Year’s Eve 100 billion messages were sent worldwide on WhatsApp with UK users sending over 900 million of them. UKOM looks at the popularity and growth of WhatsApp among different demographics in the UK over the last year.

From 2021

As UKOM enters a new era, here’s our plan for 2021 and beyond

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.

More +

With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.

Dominic Carter, Group Chief Commercial Officer, News UK

These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.

Richard Reeves, Managing Director, AOP

The UK is one of the world’s most advanced digital advertising markets – so naturally we applaud UKOM’s decision to stay at the cutting edge where innovation in online audience measurement is concerned. In particular, its ability to measure ad campaigns from 2021 will be a great step forward.

Jon Mew, CEO, IAB (UK)

UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.

Belinda Beeftink, Research Director, IPA

Tag Up And Be Counted

Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties

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