Latest

From 2021

As UKOM enters a new era, here’s our plan for 2021 and beyond

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.

Q3 2019 UK Digital Market Overview report

Digital Market Overview for September 2019. Key insights include: mobile’s share of time online continues to grow, up from 78% in June to 81% in September – driven by smartphones (up from 67% to 71%). Online adults spent on average 3hrs 34mins per day in September 2019...

asi Prague 2019 – UKOM’s key takeaways

Conference highlights for Ian Dowds included a sonic boom, a long and winding road and data as modern art

UKOM to award 2021 online audience research contract to new supplier

Following a tender process, UKOM (UK Online Measurement Ltd), the body which sets and governs the standard for UK online audience measurement, will appoint a new supplier from January 2021.

My Digital Hero: Ian Dowds, CEO, UKOM

New Digital Age is asking some of the industry’s leading figures to nominate their digital hero and to explain what’s so special about them.

IAB UK Research Breakfast - October 2019

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in October 2019.

Download (.pdf – 3.53MB)

Fashion Retailers

In July 2019, 27 million UK adults visited clothing retailers online and every month Comscore reports on over 300 properties which are classified under the category ‘Retail – Apparel’. To coincide with London Fashion week, UKOM explores usage of the category and identifies winners and losers over the last year.

IAB UK Research Breakfast - July 2019

July 2019 slide deck presented by Ian Dowds to the IAB UK Research Breakfast.

Download (.pdf – 1.50MB)

More +

These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.

Richard Reeves, Managing Director, AOP

The UK is one of the world’s most advanced digital advertising markets – so naturally we applaud UKOM’s decision to stay at the cutting edge where innovation in online audience measurement is concerned. In particular, its ability to measure ad campaigns from 2021 will be a great step forward.

Jon Mew, CEO, IAB (UK)

With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.

Dominic Carter, Group Chief Commercial Officer, News UK

UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.

Belinda Beeftink, Research Director, IPA

Tag Up And Be Counted

Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties

Find out more »

Twitter Feed

Follow us @UKOMAPS