UKOM is where industry stakeholders come together to define and govern a UK standard for audience measurement across PC, tablet and smartphone.
We quantify audiences in terms of people, not browsers or machines – because demography still lies at the heart of what advertisers want to achieve.
Following an illness that he faced with characteristic stoicism, UKOM’s former Chairman, Douglas McArthur, passed away peacefully on Monday night surrounded by his wife Miranda and family.
Our deepest sympathies are with them.
Each month, UKOM’s partner, Comscore, reports usage data for nearly 2800 mobile apps, over 50 of which are in the financial services category.
The first episode of a series of eight podcasts sponsored by UKOM is now available to download.
UKOM looks at online travel agents to explore if category visitors are down year-on-year and who are the biggest winners and losers.
13% don’t use the Internet at all: major study from Ofcom reveals some surprising truths about online life in the UK
On June 5 UKOM’s Julie Forey went to the IAB’s annual conference. Here are her highlights
On July 15, 2019 the UK will become the first country in the world to introduce age-verification for online pornography.
From July 15, commercial porn sites will be legally required to carry out "robust age verification checks" on their users. A slide deck presented by Julie Forey to the May IAB Research Breakfast sheds light on adult sites.
Ian Dowds:
Back in March, in The Drum, Samuel Scott asked “Is everything on the internet fake?” The correct answer to that question is, of course, “no.”
Belinda Beeftink, Research Director, IPA
Steve Chester, Director of Media, ISBA
Richard Reeves, Managing Director, AOP
Jon Mew, CEO, IAB (UK)
Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties
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