UKOM is where industry stakeholders come together to define and govern a UK standard for audience measurement across PC, tablet and smartphone.
We quantify audiences in terms of people, not browsers or machines – because demography still lies at the heart of what advertisers want to achieve.
What's next?
You may have heard — we've appointed Ipsos as our new research partner from 2021.
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UK Online audiences in audiences in April, the first full month of CV-19 lock down, broadly continued the trajectory of March over January, but with some notable differences.
Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes
Instead of the familiar quarterly UKOM Digital Market Overview, in this report we look at the ways online UK behaviour shifted in March 2020 as opposed to January, much of it driven by the COVID-19 virus and the UK lockdown, which officially started on Monday 23rd of March.
Did you ever imagine you would hear a Conservative chancellor say, ‘We will be judged by our capacity for compassion’?
This is a quick update so you know that while everyone sits out the COVID-19 pandemic the work on UKOM endorsed data continues.
UKOM recently had the chance to meet Global Head of Data Science Mario Paic and Lead Data Scientist Marko Katavic lead the data science expertise behind Ipsos iris. Here is what they had to say...
In December 2019, Comscore reported usage data on 2,876 smartphone apps in the UK. Large US based global companies dominate the top 20 with Facebook and Google alone owning 9 of the top 10 based on unique visitors aged 18+.
Slide deck presented by Julie Forey to the IAB UK Research Breakfast in January 2020.
Welcome to UKOM’s Digital Market Overview for December 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.
Jon Mew, CEO, IAB (UK)
Dominic Carter, Group Chief Commercial Officer, News UK
Richard Reeves, Managing Director, AOP
Belinda Beeftink, Research Director, IPA
Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties
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