We define and govern the UK standard for audience measurement across PC, tablet and smartphone. UKOM offers a unified voice, representing the many diverse interests of the media and marketing industry.
New daily data from Ipsos iris provides fascinating insights into online usage on specific dates. Following the Christmas Day analysis last week, today UKOM looks at 26th December.
New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. The majority of the top 100 websites and apps saw their audiences drop on Christmas Day, as one might expect, but there were exceptions.
With Christmas parties being cancelled and people looking once again to limit their social mixing, spare a thought for those who are single.
Ipsos iris, has provided us with immediate feedback on the impact of Black Friday on consumer online behaviour.
This is the first report since Ipsos iris became UKOM’s approved solution for internet audience measurement data.
A video case study revealing higher loyalty and engagement as well as granular analysis of audiences by demographics and region.
With data collection resuming post lock-down, a refreshed set of weighting targets allows reporting on a larger universe from July 2021.
Online brands and propositions need to be aware of the wider adoption of online services, making the process to purchase as simple as possible.
Football may not be coming home this year, but the Euros have provided UKOM with a great opportunity to examine the daily data capability from our new audience measurement partner, Ipsos iris.
Belinda Beeftink, Research Director, IPA
Steve Chester, Director of Media, ISBA
Richard Reeves, Managing Director, AOP
Jon Mew, CEO, IAB (UK)
Dominic Carter, Group Chief Commercial Officer, News UK
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.
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