UKOM is where industry stakeholders come together to define and govern a UK standard for audience measurement across PC, tablet and smartphone.
We quantify audiences in terms of people, not browsers or machines – because demography still lies at the heart of what advertisers want to achieve.
What's next?
You may have heard — we've appointed Ipsos as our new research partner from 2021.
Read more here »
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
Digital Market Overview for September 2019. Key insights include: mobile’s share of time online continues to grow, up from 78% in June to 81% in September – driven by smartphones (up from 67% to 71%). Online adults spent on average 3hrs 34mins per day in September 2019...
Conference highlights for Ian Dowds included a sonic boom, a long and winding road and data as modern art
Following a tender process, UKOM (UK Online Measurement Ltd), the body which sets and governs the standard for UK online audience measurement, will appoint a new supplier from January 2021.
New Digital Age is asking some of the industry’s leading figures to nominate their digital hero and to explain what’s so special about them.
Slide deck presented by Julie Forey to the IAB UK Research Breakfast in October 2019.
In July 2019, 27 million UK adults visited clothing retailers online and every month Comscore reports on over 300 properties which are classified under the category ‘Retail – Apparel’. To coincide with London Fashion week, UKOM explores usage of the category and identifies winners and losers over the last year.
July 2019 slide deck presented by Ian Dowds to the IAB UK Research Breakfast.
Richard Reeves, Managing Director, AOP
Jon Mew, CEO, IAB (UK)
Dominic Carter, Group Chief Commercial Officer, News UK
Belinda Beeftink, Research Director, IPA
Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties
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