The battle of the TV mobile streaming apps over Xmas

This week we look at online TV streaming apps over the Christmas viewing period

H&M vs FIFA WC ’22: A three-day battle for streaming app audience

This week UKOM looks at usage of the Netflix mobile app in the days following the documentary launch date.

September 2022 Digital Market Overview

September 2022 Digital Market Overview using UKOM approved data from Ipsos iris.

"Champagne and data – what more could you want on a Tuesday afternoon?"

Goodstuff Communications’ Head of Digital Dave Carpenter summed up the joy of being back at in-person events as UKOM and Ipsos co-presented to a packed room

How the passing of Elizabeth II flipped the online script, in surprising ways

After the extraordinary coverage of the death and funeral of Queen Elizabeth, Ian Dowds looked at the daily data from UKOM-endorsed Ipsos iris. He offers three illustrations of how the UK public engaged with these historic moments in history

July 2022 Digital Market Overview

July 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris

“I appreciate the cost and complexity involved in maintaining such a sophisticated panel”

Dentsu’s audience intelligence lead explains what an Ipsos iris subscription means for her team and clients

“We’re already integrating Ipsos iris data with our cross-screen planning and optimisation systems”

Publicis Media’s Associate Insight Director says Ipsos iris gives the best view available of online audiences in the UK

“Being the recognised currency in the industry makes Ipsos iris a must-have for us”

It’s a double-header this month, with media agency Goodstuff

More +

With its single source panel of 10,000 people and 25,000 devices, Ipsos iris is a great step forward in online audience measurement for UKOM as it pushes the reset button from January 1st 2021.

Steve Chester, Director of Media, ISBA

With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.

Dominic Carter, Group Chief Commercial Officer, News UK

UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.

Belinda Beeftink, Research Director, IPA

These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.

Richard Reeves, Managing Director, AOP

With Ipsos iris now as its endorsed provider of the UK industry standard for online audience measurement, UKOM is in the best place to face the future. The flexibility of iris to support cross media measurement is a great step forward.

Jon Mew, CEO, IAB (UK)

Tag Up And Be Counted

A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.

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