UKOM is where industry stakeholders come together to define and govern a UK standard for audience measurement across PC, tablet and smartphone.
We quantify audiences in terms of people, not browsers or machines – because demography still lies at the heart of what advertisers want to achieve.
What's next?
You may have heard — we've appointed Ipsos as our new research partner from 2021.
Read more here »
After huge category highs and lows in April following the first month of lockdown, UKOM’s latest investigation focuses on how online behaviour has changed between April and May as the lockdown begins to ease.
As of January 2021, Ipsos iris is the new UKOM endorsed solution for online audience measurement
Telefónica’s Joe Cox represents ISBA on the UKOM Technical Board. All the Ps - planning, re-planning, privacy and parenting - feature in his Q&A
UKOM Commercial Board member Elizabeth Lane is looking forward to two things from Ipsos iris: “measuring audiences of advertising campaigns, and daily data”
UKOM Technical Board member Scott Thompson is already on his eleventh Coronavirus context update for his agency, and 1,000 slides. “We need data more than ever,” he says.
A new UKOM endorsed solution for measuring online audiences in the UK launches in January 2021. Join us on June 24 at 11am for the first live online webinar about Ispos iris
UK Online audiences in audiences in April, the first full month of CV-19 lock down, broadly continued the trajectory of March over January, but with some notable differences.
Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes
Instead of the familiar quarterly UKOM Digital Market Overview, in this report we look at the ways online UK behaviour shifted in March 2020 as opposed to January, much of it driven by the COVID-19 virus and the UK lockdown, which officially started on Monday 23rd of March.
Richard Reeves, Managing Director, AOP
Belinda Beeftink, Research Director, IPA
Dominic Carter, Group Chief Commercial Officer, News UK
Jon Mew, CEO, IAB (UK)
Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties
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