UK Online Measurement defines and governs the UK standard for audience measurement across PC, tablet and smartphone. We represent the many diverse interests of the media and marketing industry.
How big is ChatGPT in the UK currently, who is using it and how quickly is it growing?
UKOM has renewed its partnership with Ipsos iris, taking its endorsement of the UK online audience measurement solution up to 2027.
We were all shocked and saddened to learn of the sudden death of our friend and colleague Bill Murray on February 3.
December 2022 Digital Market Overview using UKOM approved data from Ipsos iris.
This week we look at online TV streaming apps over the Christmas viewing period
This week UKOM looks at usage of the Netflix mobile app in the days following the documentary launch date.
September 2022 Digital Market Overview using UKOM approved data from Ipsos iris.
Goodstuff Communications’ Head of Digital Dave Carpenter summed up the joy of being back at in-person events as UKOM and Ipsos co-presented to a packed room
After the extraordinary coverage of the death and funeral of Queen Elizabeth, Ian Dowds looked at the daily data from UKOM-endorsed Ipsos iris. He offers three illustrations of how the UK public engaged with these historic moments in history
Steve Chester, Director of Media, ISBA
Dominic Carter, Group Chief Commercial Officer, News UK
Jon Mew, CEO, IAB (UK)
Richard Reeves, Managing Director, AOP
Belinda Beeftink, Research Director, IPA
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.
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