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A Closer Look at ‘Celebrity Influence’

This week’s ‘Closer Look’ chart focuses on ‘profiling’ and illustrates how brands can use one or many of over 400 variables available within Ipsos iris to understand how their audience compares with competitors.

Capturing consumer experience using Ipsos iris data

UKOM, in its role as the audience measurement standards body, has published a new series of useful graphics based on Ipsos iris data and vividly illustrating online behaviour in the UK.

April 2022 Digital Market Overview

April 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris

“I appreciate the cost and complexity involved in maintaining such a sophisticated panel”

Dentsu’s audience intelligence lead explains what an Ipsos iris subscription means for her team and clients

“We’re already integrating Ipsos iris data with our cross-screen planning and optimisation systems”

Publicis Media’s Associate Insight Director says Ipsos iris gives the best view available of online audiences in the UK

James Smythe, former General Manager of UKOM, passes away

A hugely popular figure in the media research sector, James Smythe worked at Carat, GCap/Global Radio, BRMB, Kantar and UKOM before starting his own successful business.

“Being the recognised currency in the industry makes Ipsos iris a must-have for us”

It’s a double-header this month, with media agency Goodstuff

"Ipsos iris is useful to many areas of the agency, not just one"

The Head of Audience Science at Wavemaker UK answers our questions on Ipsos iris, and reveals the app she can’t live without

February News & Daily Data

The daily data reporting, provided by Ipsos iris, provides timely and granular insights into how online usage is impacted by current events. We take a look at the data during February 2022.

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These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.

Richard Reeves, Managing Director, AOP

With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.

Dominic Carter, Group Chief Commercial Officer, News UK

UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.

Belinda Beeftink, Research Director, IPA

With its single source panel of 10,000 people and 25,000 devices, Ipsos iris is a great step forward in online audience measurement for UKOM as it pushes the reset button from January 1st 2021.

Steve Chester, Director of Media, ISBA

With Ipsos iris now as its endorsed provider of the UK industry standard for online audience measurement, UKOM is in the best place to face the future. The flexibility of iris to support cross media measurement is a great step forward.

Jon Mew, CEO, IAB (UK)

Tag Up And Be Counted

A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.

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