Latest

Tagging and Ipsos iris: get started here

Tagging will help ensure that a publisher’s assets, including websites, apps and the content therein (whether text, video or audio), can be fully measured across desktop computers, laptops, tablets and smartphones and are most accurately represented to the marketplace.

Life after lockdown Q&A: “I've enjoyed the challenge of uncertainty and being able to demonstrate the value of agile insight”

UKOM Technical Board member Kate Clarke works with News UK’s commercial, editorial and senior management teams – all seeking insight into the impact of Covid on behaviour and what ‘new normal’ will look like

The COVID-19 impact on UK Online Usage – Part 3

After huge category highs and lows in April following the first month of lockdown, UKOM’s latest investigation focuses on how online behaviour has changed between April and May as the lockdown begins to ease.

Tagging and Ipsos iris: a guide for publishers

As of January 2021, Ipsos iris is the new UKOM endorsed solution for online audience measurement

Life after lockdown Q&A: “daily data will help us stay ahead of the curve as the situation stabilises”

Telefónica’s Joe Cox represents ISBA on the UKOM Technical Board. All the Ps - planning, re-planning, privacy and parenting - feature in his Q&A

Life after lockdown Q&A: “swapping the crowded Central Line for a walk before work has been delightful”

UKOM Commercial Board member Elizabeth Lane is looking forward to two things from Ipsos iris: “measuring audiences of advertising campaigns, and daily data”

Life after lockdown Q&A: “we’re figuring out how to live and work in a culture where the virus is still out there”

UKOM Technical Board member Scott Thompson is already on his eleventh Coronavirus context update for his agency, and 1,000 slides. “We need data more than ever,” he says.

What's Next? An Ipsos and UKOM update on Ipsos iris

A new UKOM endorsed solution for measuring online audiences in the UK launches in January 2021. Join us on June 24 at 11am for the first live online webinar about Ispos iris

The COVID-19 impact on UK Online Usage – Part 2

UK Online audiences in audiences in April, the first full month of CV-19 lock down, broadly continued the trajectory of March over January, but with some notable differences.

More +

“UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.”

Belinda Beeftink, Research Director, IPA

“With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.”

Dominic Carter, Group Chief Commercial Officer, News UK

“These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.”

Richard Reeves, Managing Director, AOP

“The UK is one of the world’s most advanced digital advertising markets – so naturally we applaud UKOM’s decision to stay at the cutting edge where innovation in online audience measurement is concerned. In particular, its ability to measure ad campaigns from 2021 will be a great step forward.”

Jon Mew, CEO, IAB (UK)

Tag Up And Be Counted

Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties

Find out more »

Twitter Feed

Follow us @UKOMAPS