We define and govern the UK standard for audience measurement across PC, tablet and smartphone. UKOM offers a unified voice, representing the many diverse interests of the media and marketing industry.
This week’s ‘Closer Look’ chart focuses on ‘profiling’ and illustrates how brands can use one or many of over 400 variables available within Ipsos iris to understand how their audience compares with competitors.
UKOM, in its role as the audience measurement standards body, has published a new series of useful graphics based on Ipsos iris data and vividly illustrating online behaviour in the UK.
April 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris
Dentsu’s audience intelligence lead explains what an Ipsos iris subscription means for her team and clients
Publicis Media’s Associate Insight Director says Ipsos iris gives the best view available of online audiences in the UK
A hugely popular figure in the media research sector, James Smythe worked at Carat, GCap/Global Radio, BRMB, Kantar and UKOM before starting his own successful business.
It’s a double-header this month, with media agency Goodstuff
The Head of Audience Science at Wavemaker UK answers our questions on Ipsos iris, and reveals the app she can’t live without
The daily data reporting, provided by Ipsos iris, provides timely and granular insights into how online usage is impacted by current events. We take a look at the data during February 2022.
Richard Reeves, Managing Director, AOP
Dominic Carter, Group Chief Commercial Officer, News UK
Belinda Beeftink, Research Director, IPA
Steve Chester, Director of Media, ISBA
Jon Mew, CEO, IAB (UK)
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.
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