This week we look at online TV streaming apps over the Christmas viewing period
This week UKOM looks at usage of the Netflix mobile app in the days following the documentary launch date.
September 2022 Digital Market Overview using UKOM approved data from Ipsos iris.
Goodstuff Communications’ Head of Digital Dave Carpenter summed up the joy of being back at in-person events as UKOM and Ipsos co-presented to a packed room
After the extraordinary coverage of the death and funeral of Queen Elizabeth, Ian Dowds looked at the daily data from UKOM-endorsed Ipsos iris. He offers three illustrations of how the UK public engaged with these historic moments in history
July 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris
Dentsu’s audience intelligence lead explains what an Ipsos iris subscription means for her team and clients
Publicis Media’s Associate Insight Director says Ipsos iris gives the best view available of online audiences in the UK
It’s a double-header this month, with media agency Goodstuff
Steve Chester, Director of Media, ISBA
Dominic Carter, Group Chief Commercial Officer, News UK
Belinda Beeftink, Research Director, IPA
Richard Reeves, Managing Director, AOP
Jon Mew, CEO, IAB (UK)
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.