UKOM is where industry stakeholders come together to define and govern a UK standard for audience measurement across PC, tablet and smartphone.
We quantify audiences in terms of people, not browsers or machines – because demography still lies at the heart of what advertisers want to achieve.
On July 15, 2019 the UK will become the first country in the world to introduce age-verification for online pornography.
From July 15, commercial porn sites will be legally required to carry out "robust age verification checks" on their users. A slide deck presented by Julie Forey to the May IAB Research Breakfast sheds light on adult sites.
Ian Dowds:
Back in March, in The Drum, Samuel Scott asked “Is everything on the internet fake?” The correct answer to that question is, of course, “no.”
Insights include: Seasonal uplifts for Government, Automotive and Career categories with Paliament.uk, Indeed and Autotrader showing most growth compared to December 2018. Time spent on mobile apps and the ‘mobile only’ audience continues to grow as global brands dominate the top 20 mobile apps…
Iain Jacob:
Common base measures and standards underpin every industry that has ambitions towards scale, trust and credibility. It is that simple.
Ian Dowds:
UKOM’s RFP process will see online audience measurement poised to enter an exciting new phase of development
Nick Suckley:
"In a Mediatel piece recently I wrote about what I termed “peak digital” and argued that 2019 is likely to be the last year of unprecedented online growth, in terms of both spend and attention. There will be, I added, a realisation that digital can’t do everything."
The battle of the video streaming services is hotting up as two newcomers are aiming to compete with Netflix.
Smartphone apps now account for 56% of total minutes online across mobile devices and pcs among UK adults and time spent is growing 24% year-on-year. However, UKOM approved Comscore data, which reports on over 2,500 smartphone apps each month, shows that the 56% average masks huge variations by category.
Jon Mew, CEO, IAB (UK)
Belinda Beeftink, Research Director, IPA
Steve Chester, Director of Media, ISBA
Richard Reeves, Managing Director, AOP
Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties
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