UKOM is where industry stakeholders come together to define and govern a UK standard for audience measurement across PC, tablet and smartphone.
We quantify audiences in terms of people, not browsers or machines – because demography still lies at the heart of what advertisers want to achieve.
What's next?
You may have heard — we've appointed Ipsos as our new research partner from 2021.
Read more here »
A recent article from the Press Gazette highlighted how millions more people have sought out local news online during the pandemic
After producing a series of insight pieces focusing on the impact of Covid-19 on UK internet usage, this month UKOM releases a Digital Market Overview for June 2020.
Tagging will help ensure that a publisher’s assets, including websites, apps and the content therein (whether text, video or audio), can be fully measured across desktop computers, laptops, tablets and smartphones and are most accurately represented to the marketplace.
UKOM Technical Board member Kate Clarke works with News UK’s commercial, editorial and senior management teams – all seeking insight into the impact of Covid on behaviour and what ‘new normal’ will look like
After huge category highs and lows in April following the first month of lockdown, UKOM’s latest investigation focuses on how online behaviour has changed between April and May as the lockdown begins to ease.
As of January 2021, Ipsos iris is the new UKOM endorsed solution for online audience measurement
Telefónica’s Joe Cox represents ISBA on the UKOM Technical Board. All the Ps - planning, re-planning, privacy and parenting - feature in his Q&A
UKOM Commercial Board member Elizabeth Lane is looking forward to two things from Ipsos iris: “measuring audiences of advertising campaigns, and daily data”
UKOM Technical Board member Scott Thompson is already on his eleventh Coronavirus context update for his agency, and 1,000 slides. “We need data more than ever,” he says.
Belinda Beeftink, Research Director, IPA
Jon Mew, CEO, IAB (UK)
Dominic Carter, Group Chief Commercial Officer, News UK
Richard Reeves, Managing Director, AOP
Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties
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