We define and govern the UK standard for audience measurement across PC, tablet and smartphone. UKOM offers a unified voice, representing the many diverse interests of the media and marketing industry.
April 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris
Dentsu’s audience intelligence lead explains what an Ipsos iris subscription means for her team and clients
Publicis Media’s Associate Insight Director says Ipsos iris gives the best view available of online audiences in the UK
A hugely popular figure in the media research sector, James Smythe worked at Carat, GCap/Global Radio, BRMB, Kantar and UKOM before starting his own successful business.
It’s a double-header this month, with media agency Goodstuff
The Head of Audience Science at Wavemaker UK answers our questions on Ipsos iris, and reveals the app she can’t live without
The daily data reporting, provided by Ipsos iris, provides timely and granular insights into how online usage is impacted by current events. We take a look at the data during February 2022.
January 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris
The Chief Investment Officer at Havas Media Group supplies the answers to our searching questions
Richard Reeves, Managing Director, AOP
Jon Mew, CEO, IAB (UK)
Belinda Beeftink, Research Director, IPA
Steve Chester, Director of Media, ISBA
Dominic Carter, Group Chief Commercial Officer, News UK
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.
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