UK Online Measurement defines and governs the UK standard for audience measurement across PC, tablet and smartphone. We represent the many diverse interests of the media and marketing industry.
September 2022 Digital Market Overview using UKOM approved data from Ipsos iris.
After the extraordinary coverage of the death and funeral of Queen Elizabeth, Ian Dowds looked at the daily data from UKOM-endorsed Ipsos iris. He offers three illustrations of how the UK public engaged with these historic moments in history
July 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris
Dentsu’s audience intelligence lead explains what an Ipsos iris subscription means for her team and clients
Publicis Media’s Associate Insight Director says Ipsos iris gives the best view available of online audiences in the UK
It’s a double-header this month, with media agency Goodstuff
The Head of Audience Science at Wavemaker UK answers our questions on Ipsos iris, and reveals the app she can’t live without
The daily data reporting, provided by Ipsos iris, provides timely and granular insights into how online usage is impacted by current events. We take a look at the data during February 2022.
January 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris
Jon Mew, CEO, IAB (UK)
Dominic Carter, Group Chief Commercial Officer, News UK
Richard Reeves, Managing Director, AOP
Steve Chester, Director of Media, ISBA
Belinda Beeftink, Research Director, IPA
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.
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