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asi Prague 2019 – UKOM’s key takeaways

Conference highlights for Ian Dowds included a sonic boom, a long and winding road and data as modern art

UKOM to award 2021 online audience research contract to new supplier

Following a tender process, UKOM (UK Online Measurement Ltd), the body which sets and governs the standard for UK online audience measurement, will appoint a new supplier from January 2021.

My Digital Hero: Ian Dowds, CEO, UKOM

New Digital Age is asking some of the industry’s leading figures to nominate their digital hero and to explain what’s so special about them.

IAB UK Research Breakfast - October 2019

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in October 2019.

Download (.pdf – 3.53MB)

Fashion Retailers

In July 2019, 27 million UK adults visited clothing retailers online and every month Comscore reports on over 300 properties which are classified under the category ‘Retail – Apparel’. To coincide with London Fashion week, UKOM explores usage of the category and identifies winners and losers over the last year.

IAB UK Research Breakfast - July 2019

July 2019 slide deck presented by Ian Dowds to the IAB UK Research Breakfast.

Download (.pdf – 1.50MB)

Q2 2019 UK Digital Market Overview report

Digital Market Overview for June 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.

Douglas McArthur OBE

Following an illness that he faced with characteristic stoicism, UKOM’s former Chairman, Douglas McArthur, passed away peacefully on Monday night surrounded by his wife Miranda and family.

Our deepest sympathies are with them.

New Mobile Finance Apps

Each month, UKOM’s partner, Comscore, reports usage data for nearly 2800 mobile apps, over 50 of which are in the financial services category.

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“UKOM brings all constituents of the industry together to provide governance and confidence in an online audience measurement standard across platforms. It encourages advertisers to invest in digital and has played an important part in the UK becoming one of the world’s most advanced digital advertising markets.”

Jon Mew, CEO, IAB (UK)

UKOM provides the industry with data which can be relied on to be fit for purpose in terms of transparency, quality and comparability with other media data sources.

Belinda Beeftink, Research Director, IPA

“Standard-setting for audience measurement is long established in broadcast and print. UKOM brings an industry standard online, providing the advertising community with independent, comprehensive and reliable data in order to establish clear understanding of the audiences engaged online.”

Richard Reeves, Managing Director, AOP

“Robust, independent, accountable audience data is vital to making decisions for and delivering confidence in advertisers' media investments. UKOM is an essential cross-industry body that governs and sets the standard for online audience measurement in the UK. Its role is vital for ensuring oversight of a continually developing fragmented channel.”

Steve Chester, Director of Media, ISBA

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Carrying the comScore tag for web, video and mobile ensures you get complete value from industry-approved measurement of your properties

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