We define and govern the UK standard for audience measurement across PC, tablet and smartphone. UKOM offers a unified voice, representing the many diverse interests of the media and marketing industry.
UKOM is disappointed to announce that the first release of fully UKOM endorsed data from Ipsos Iris will be delayed until April’s data is released next month.
The idea that online audience measurement can somehow be ‘proofed’ against market disruption is wrong. With the imminent launch of Ipsos iris in mind, Katherine Page (pictured below) argues it’s better to learn with the future…
Welcome to UKOM’s Digital Market Overview for September 2020. The DMO provides a top-line snapshot on audience behaviour in the month, using UKOM approved Comscore multi-platform data which reports audiences and online time across pcs, tablets and smartphones. This report looks at September 2020 and where appropriate compares data with June 2020.
For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration
After producing a series of insight pieces focusing on the impact of Covid-19 on UK internet usage, this month UKOM releases a Digital Market Overview for June 2020.
Tagging will help ensure that a publisher’s assets, including websites, apps and the content therein (whether text, video or audio), can be fully measured across desktop computers, laptops, tablets and smartphones and are most accurately represented to the marketplace.
UKOM Technical Board member Kate Clarke works with News UK’s commercial, editorial and senior management teams – all seeking insight into the impact of Covid on behaviour and what ‘new normal’ will look like
After huge category highs and lows in April following the first month of lockdown, UKOM’s latest investigation focuses on how online behaviour has changed between April and May as the lockdown begins to ease.
As of January 2021, Ipsos iris is the new UKOM endorsed solution for online audience measurement
Belinda Beeftink, Research Director, IPA
Steve Chester, Director of Media, ISBA
Jon Mew, CEO, IAB (UK)
Dominic Carter, Group Chief Commercial Officer, News UK
Richard Reeves, Managing Director, AOP
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.
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