We define and govern the UK standard for audience measurement across PC, tablet and smartphone. UKOM offers a unified voice, representing the many diverse interests of the media and marketing industry.
Football may not be coming home this year, but the Euros have provided UKOM with a great opportunity to examine the daily data capability from our new audience measurement partner, Ipsos iris.
On 6 July UKOM co-presented a webinar – "A new understanding of online audiences" – which marked the arrival of UKOM Ipsos iris as the UK's standard for online audience measurement across PC, tablet and smartphone.
UKOM, its stakeholders and boards are celebrating marathon efforts towards the birth of Ipsos iris. The future, writes CEO Ian Dowds, is all about endless refinement.
Answers to the questions we get asked the most about the improved methodology of Ipsos iris
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.
UKOM is pleased to provide an update on the release of published data from Ipsos iris, marking important progress in the measurement of online content and ad campaigns in the UK.
The idea that online audience measurement can somehow be ‘proofed’ against market disruption is wrong. With the imminent launch of Ipsos iris in mind, Katherine Page (pictured below) argues it’s better to learn with the future…
Welcome to UKOM’s Digital Market Overview for September 2020. The DMO provides a top-line snapshot on audience behaviour in the month, using UKOM approved Comscore multi-platform data which reports audiences and online time across pcs, tablets and smartphones. This report looks at September 2020 and where appropriate compares data with June 2020.
For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration
Steve Chester, Director of Media, ISBA
Belinda Beeftink, Research Director, IPA
Dominic Carter, Group Chief Commercial Officer, News UK
Richard Reeves, Managing Director, AOP
Jon Mew, CEO, IAB (UK)
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.
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