We define and govern the UK standard for audience measurement across PC, tablet and smartphone. UKOM offers a unified voice, representing the many diverse interests of the media and marketing industry.
This is the first report since Ipsos iris became UKOM’s approved solution for internet audience measurement data.
A video case study revealing higher loyalty and engagement as well as granular analysis of audiences by demographics and region.
With data collection resuming post lock-down, a refreshed set of weighting targets allows reporting on a larger universe from July 2021.
Online brands and propositions need to be aware of the wider adoption of online services, making the process to purchase as simple as possible.
Football may not be coming home this year, but the Euros have provided UKOM with a great opportunity to examine the daily data capability from our new audience measurement partner, Ipsos iris.
On 6 July UKOM co-presented a webinar – "A new understanding of online audiences" – which marked the arrival of UKOM Ipsos iris as the UK's standard for online audience measurement across PC, tablet and smartphone.
UKOM, its stakeholders and boards are celebrating marathon efforts towards the birth of Ipsos iris. The future, writes CEO Ian Dowds, is all about endless refinement.
Answers to the questions we get asked the most about the improved methodology of Ipsos iris
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.
Steve Chester, Director of Media, ISBA
Dominic Carter, Group Chief Commercial Officer, News UK
Jon Mew, CEO, IAB (UK)
Richard Reeves, Managing Director, AOP
Belinda Beeftink, Research Director, IPA
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.
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