UKOM’s Ipsos iris Ace Awards celebrate use of iris data and the people behind the work.
Brilliant insight delivering brand and business benefits lies at the heart of all successful advertising and publishing and these awards are about recognising the often-unsung insight professionals who inspire and support their colleagues using Ipsos iris data.
Bauer Media’s Paula Loades and Reach plc’s Alex Wilson were winners in Q2 2025.
In particular, judges pinpointed Wilson’s work for the Daily Express Money section using regional and Fresco segmentations.
Loades stood out for her work using UKOM-endorsed data from Ipsos iris to help her colleagues at Bauer Media build smart and effective content and distribution strategies.
UKOM CEO Ian Dowds said: “These winners showcase the calibre of insight talent in our publishers. We are thrilled to see that UKOM-endorsed iris data is being used to highlight the unique value of trusted editorial brands and the connections they build with audiences.”
This quarter we have two publisher winners and no agencies. So agencies, next time make sure you pry open this simple entry form and allow your finest Ipsos iris users to shine!
