Do the findings chime with the UK online audience for news media?
The white paper, published today, is titled “Synthetic Data Gets Real” and explains UKOM’s mission as the governance body for the Ipsos iris digital audience currency for PC/laptop, tablet and smartphones in the UK.
Ipsos has today announced the integration in the UK of YouTube data into the Ipsos iris platform, in collaboration with UKOM.
UKOM is pleased to announce the appointment of Sarah Miller as its Technical Consultant.
The UKOM and Ipsos teams won Best Media Research Tracking or Syndicated Project at the Adwanted Media Research Awards 2024, held at the Banking Hall in London on March 6.
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