On 6 July UKOM co-presented a webinar – "A new understanding of online audiences" – which marked the arrival of UKOM Ipsos iris as the UK's standard for online audience measurement across PC, tablet and smartphone.
UKOM, its stakeholders and boards are celebrating marathon efforts towards the birth of Ipsos iris. The future, writes CEO Ian Dowds, is all about endless refinement.
Answers to the questions we get asked the most about the improved methodology of Ipsos iris
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.
UKOM is pleased to provide an update on the release of published data from Ipsos iris, marking important progress in the measurement of online content and ad campaigns in the UK.
The idea that online audience measurement can somehow be ‘proofed’ against market disruption is wrong. With the imminent launch of Ipsos iris in mind, Katherine Page (pictured below) argues it’s better to learn with the future…
© 2021 UKOM Ltd. No reuse without permission. This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Read our cookie statement.
