Tagging and Ipsos iris: a guide for publishers

As of January 2021, Ipsos iris is the new UKOM endorsed solution for online audience measurement

Life after lockdown Q&A: “daily data will help us stay ahead of the curve as the situation stabilises”

Telefónica’s Joe Cox represents ISBA on the UKOM Technical Board. All the Ps - planning, re-planning, privacy and parenting - feature in his Q&A

Life after lockdown Q&A: “swapping the crowded Central Line for a walk before work has been delightful”

UKOM Commercial Board member Elizabeth Lane is looking forward to two things from Ipsos iris: “measuring audiences of advertising campaigns, and daily data”

Life after lockdown Q&A: “we’re figuring out how to live and work in a culture where the virus is still out there”

UKOM Technical Board member Scott Thompson is already on his eleventh Coronavirus context update for his agency, and 1,000 slides. “We need data more than ever,” he says.

What's Next? An Ipsos and UKOM update on Ipsos iris

A new UKOM endorsed solution for measuring online audiences in the UK launches in January 2021. Join us on June 24 at 11am for the first live online webinar about Ispos iris

Early evidence of online lockdown behaviour in the UK

Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes

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