The UKOM and Ipsos iris teams won Best Industry Body Research at the Media Research Group Awards on November 24 and celebrated a Highly Commended in Best Research Innovation. This marks the first time the UK standard for online audience measurement has been singled out for awards recognition.
Sky Media, the sales arm of Sky, has achieved a significant first in the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development with Ipsos iris and endorsement by UKOM.
UK Online Measurement (UKOM) has appointed heavyweight media industry executive Linda Smith to lead its commercial engagement work.
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