Ipsos iris: what's important to understand right now

Answers to the questions we get asked the most about the improved methodology of Ipsos iris

Don’t look back in anger

With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past.

Update on UKOM Ipsos iris data release

UKOM is pleased to provide an update on the release of published data from Ipsos iris, marking important progress in the measurement of online content and ad campaigns in the UK.

Why future-ready beats future-proof in audience measurement

The idea that online audience measurement can somehow be ‘proofed’ against market disruption is wrong. With the imminent launch of Ipsos iris in mind, Katherine Page (pictured below) argues it’s better to learn with the future…

The power of cooperation versus competition

For audience measurement in the digital age, few organisations or JICs can successfully go it alone. David Fletcher looks at how UKOM is finding strength in collaboration

Tagging and Ipsos iris: get started here

Tagging will help ensure that a publisher’s assets, including websites, apps and the content therein (whether text, video or audio), can be fully measured across desktop computers, laptops, tablets and smartphones and are most accurately represented to the marketplace.

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