Sky Media, the sales arm of Sky, has achieved a significant first in the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development with Ipsos iris and endorsement by UKOM.
UK Online Measurement (UKOM) has appointed heavyweight media industry executive Linda Smith to lead its commercial engagement work.
UKOM has launched a quarterly awards scheme that will recognise and
celebrate smart UK agency and publisher team members who use UKOM-endorsed
Ipsos iris data in their work.
UKOM has renewed its partnership with Ipsos iris, taking its endorsement of the UK online audience measurement solution up to 2027.
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