Anna McIvor of Havas won the agency category and the Guardian’s Andy Cross took home the publisher prize in UKOM’s Ipsos iris Ace awards for Q4 2023.
The Aces, created by UKOM in 2023, set the benchmark for a celebration of original and effective use of UKOM-endorsed Ipsos iris data.
Judge and UKOM CEO Ian Dowds praised Cross, who is Insight Manager, for the use of iris data around the Women’s World Cup to help the Guardian’s commercial and editorial teams.
Dowds noted that McIvor, who is Biddable Business Director at Havas Media London, shone for using iris data to drive actionable insight for investment in X and other social media platforms across a range of clients.
The winners were presented with their awards and a £100 Amazon voucher on January 17.
Dowds commented: “Andy and Anna showed originality and drive in their use of granular Ipsos iris data to push their businesses forward. We now have a year’s worth of Ace winners to celebrate and look forward to awarding more great work in 2024.”
The awards are free to enter and work for the award period Q1 2024 should be submitted by April 12 2024. Our short submission form is here.
