Ipsos iris team

Neil Farrer

Head of Audience Measurement UK
Ipsos iris

Neil will have overall management responsibility on behalf of Ipsos, ensuring successful delivery of and linking together internal Ipsos project teams. Neil has more than 30 years experience in market research, most of it gained within the media team at Ipsos MORI. He has been the UK Head of Audience Measurement since 2015.

James Torr

Senior Client Director
Ipsos iris

James has responsibility for taking Ipsos iris to market, embedding it across the industry and making Ipsos iris famous as the industry tool for understanding online behaviour. James has over 15 years of experience working with media owners, agencies and advertisers on syndicated research.

Joud Nawar

Head of Online Audience Measurement
Ipsos iris

Joud will be leading the project. He will be working with different stakeholders in order to deliver project specs. He has 14 years of marketing research with strong expertise in managing offline and digital media audience measurement projects.

Mario Paic

Global Head of Data Science
Ipsos iris

Mario heads up the Ipsos global Data Science capability and leads on the expansion of the online measurement offer to other Ipsos markets outside the UK. He will be support the UK team on technical and methodological developments across data science, site-centric measurement, and reporting. Mario’s role also includes assuring that latest advancements and best practice in the area of cross-media measurement are continuously implemented in deployments such as Ipsos iris.

Marko Katavic

Lead Data Scientist
Ipsos iris

Marko has the overall responsibility to develop the algorithms and modelling solutions to bring the databases used by the system together. He will be working on developing the hybrid methods, but also to ensure quality of data in the final database and alignment to industry expectations. Marko has 10 years of experience in developing IT solutions, and five years of developing data solutions for the audience measurement industry. He pioneered the first implementation of tagging technology in Ipsos and has been involved on all major UK currency contracts.

Tasneem Ali

Client Director
Ipsos iris

Tasneem will work alongside James Torr to take Ipsos iris to market, managing business development and client servicing. Tasneem has 15 years of experience in custom, media, and digital research, working with advertisers and agencies across industries.