Ipsos iris team

Neil Farrer

Head of Audience Measurement UK
Ipsos iris

Neil will have overall management responsibility on behalf of Ipsos, ensuring successful delivery of and linking together internal Ipsos project teams. Neil has more than 30 years experience in market research, most of it gained within the media team at Ipsos MORI. He has been the UK Head of Audience Measurement since 2015.

James Torr

Senior Client Director
Ipsos iris

James has responsibility for taking Ipsos iris to market, embedding it across the industry and making Ipsos iris famous as the industry tool for understanding online behaviour. James has over 15 years of experience working with media owners, agencies and advertisers on syndicated research.

Joud Nawar

Head of Online Audience Measurement
Ipsos iris

Joud will be leading the project. He will be working with different stakeholders in order to deliver project specs. He has 14 years of marketing research with strong expertise in managing offline and digital media audience measurement projects.

Mario Paic

Global Head of Data Science
Ipsos iris

Mario heads up the Ipsos global Data Science capability and leads on the expansion of the online measurement offer to other Ipsos markets outside the UK. He will be support the UK team on technical and methodological developments across data science, site-centric measurement, and reporting. Mario’s role also includes assuring that latest advancements and best practice in the area of cross-media measurement are continuously implemented in deployments such as Ipsos iris.

Sean Regan

Global CTO, Audience Measurement
Ipsos iris

Sean is part of the Ipsos Global Audience Measurement team. His remit covers all the technologies used for audience measurement. He will be actively involved in the development of Ipsos iris site-centric data collection and reporting platform, working closely with external suppliers and internal development, data science and commercial teams. Sean has over 30 years’ experience in the technology and operations area within multiple market research sectors.

Tasneem Ali

Client Director
Ipsos iris

Tasneem will work alongside James Torr to take Ipsos iris to market, managing business development and client servicing. Tasneem has 15 years of experience in custom, media, and digital research, working with advertisers and agencies across industries.

Alan Morrissey

Client Solutions Lead
Ipsos iris

Alan’s role is to ensure the Ipsos iris data is available and integrated into as many sources as possible. He also looks after the ad measurement products and other solutions using Ipsos iris data. He has over 17 years’ experience in media measurement, planning, research, digital, analytics and data science divisions for industry bodies, media agencies (GroupM and OMD) and suppliers. He is ideally placed to ensure Ipsos iris data is of value to the buy and sell sides of the industry.

Roy Patel

Client Director
Ipsos iris

Roy works in the Ipsos commercial team. He is responsible for ensuring Ipsos iris is embedded within the media agency community as the primary source for understanding UK audiences for online media planning and buying. He has over 20 years’ of commercial management experience in online media measurement and market research, advising agencies, publishers, advertisers and media companies about digital advertising and media behaviour. He was part of the team that delivered the first ever online audience measurement service in the UK for Media Metrix in 2000.

Martin Edwards

Associate Client Director
Ipsos iris

Martin is part of the Ipsos commercial team, where he is involved in business development and delivering first-class servicing to our clients. He has more than 15 years’ experience in a blend of insight and analytics roles across media owners, agencies and research companies. Martin will ensure Ipsos iris is embedded across organisations, helping them discover how the data can add value and play a part in making more effective decisions.

Ana Klafke

Client Services Manager
Ipsos iris

Ana works alongside Tasneem as a part of the commercial team and focuses on account servicing and client training on Ipsos iris. Ana has several years of experience in media and market research and has worked with agencies, advertisers and media owners from different market sectors. She will help Ipsos iris users develop insights for smarter decision-making across a business.