Ipsos iris team

James Oates

Head of Ipsos iris
Ipsos iris

James is responsible for ensuring the overall delivery of Ipsos iris against the agreed UKOM specification. He joined the Ipsos team in February 2022 and brings over 20 years of experience working with continuous panel-based approaches. He worked previously at Nielsen media, leading the Nielsen UK team and at Nielsen IQ leading the panel, analytics and client service teams.

James Torr

Senior Client Director
Ipsos iris

James has overall responsibility for taking Ipsos iris to market, embedding it across the industry and making Ipsos iris famous as the industry tool for understanding online behaviour. James has over 15 years of experience working with media owners, agencies and advertisers on syndicated research. He’s ideally placed to help identify the impact Ipsos iris can make on businesses, allowing them to act smarter and make better decisions.

Tasneem Ali

Client Director
Ipsos iris

Tasneem works alongside James Torr to take Ipsos iris to market, managing business development and client servicing. She has 15 years of experience in custom, media, and digital research, working with advertisers and agencies across industries. She helps subscribers understand the impact Ipsos iris data will make on businesses, and how they can succeed more in today’s complex digital advertising space by using Ipsos iris data effectively.

Joud Nawar

Head of Online Audience Measurement UK
Ipsos iris

Joud works with different stakeholders to deliver all project specs. He has 14 years of marketing research experience with strong expertise in managing offline and digital media audience measurement projects. Part of his role is to ensure product development is based firmly on industry requirements.

Pero Desovic

Lead Data Product Manager
Ipsos iris

Pero leads the data science part of Ipsos iris. His remit involves production of daily and monthly data and new data developments. He works closely with the data providers, reporting and commercial teams to maintain seamless production of data while tailoring the development of new solutions to be market-ready. Pero has eight years of experience in the research industry, most of it in digital media measurement and product development.