The home for UKOM’s analysis of audience data – notably our quarterly Digital Market Overview – plus guest blogs, opinion piece and insight articles

We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices.
The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties.
Each report includes total multi-platform measures, as well as breakdowns by device (PC/smartphone/tablet).

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Digital Market Overview

April 2022 Digital Market Overview

April 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris

January 2022 Digital Market Overview

January 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris

September 2021 Digital Market Overview

This is the first report since Ipsos iris became UKOM’s approved solution for internet audience measurement data.

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Snapshots

A Closer Look at ‘Celebrity Influence’

This week’s ‘Closer Look’ chart focuses on ‘profiling’ and illustrates how brands can use one or many of over 400 variables available within Ipsos iris to understand how their audience compares with competitors.

February News & Daily Data

The daily data reporting, provided by Ipsos iris, provides timely and granular insights into how online usage is impacted by current events. We take a look at the data during February 2022.

UK Wordle Warriors

How many people are playing Wordle in the UK and how many minutes are they spending each day trying to crack the puzzle?

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