We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices.
The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties.
Each report includes total multi-platform measures, as well as breakdowns by device (PC/smartphone/tablet).
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December 2022 Digital Market Overview using UKOM approved data from Ipsos iris.
September 2022 Digital Market Overview using UKOM approved data from Ipsos iris.
July 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris
How big is ChatGPT in the UK currently, who is using it and how quickly is it growing?
This week we look at online TV streaming apps over the Christmas viewing period
This week UKOM looks at usage of the Netflix mobile app in the days following the documentary launch date.