We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices.
The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties.
Each report includes total multi-platform measures, as well as breakdowns by device (PC/smartphone/tablet).
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Welcome to UKOM's Online Market Overview for September 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
Welcome to UKOM's Online Market Overview for June 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
UKOM's Online Market Overview for March 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
A look inside Spotify’s year-end round up of songs, artists and genres
UKOM-endorsed Ipsos iris reveals that on Saturday August 31st Oasis reunion mania drove Ticketmaster.co.uk’s audience up by 1,234%
If you didn’t get round to purchasing an advent calendar or wanted to save your pennies, major brands are once again enticing you to open digital doors for free in the run up to Christmas. A couple of the biggest brands offering advent calendars online this year are M&S and John Lewis.
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