The home for UKOM’s analysis of audience data – notably our quarterly Digital Market Overview – plus guest blogs, opinion piece and insight articles

We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices.
The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties.
Each report includes total multi-platform measures, as well as breakdowns by device (PC/smartphone/tablet).

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Digital Market Overview

Q4 2019 UK Digital Market Overview report

Welcome to UKOM’s Digital Market Overview for December 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.

Q3 2019 UK Digital Market Overview report

Digital Market Overview for September 2019. Key insights include: mobile’s share of time online continues to grow, up from 78% in June to 81% in September – driven by smartphones (up from 67% to 71%). Online adults spent on average 3hrs 34mins per day in September 2019...

Q2 2019 UK Digital Market Overview report

Digital Market Overview for June 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.

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Insights

1 Million+ Smartphone Apps

In December 2019, Comscore reported usage data on 2,876 smartphone apps in the UK. Large US based global companies dominate the top 20 with Facebook and Google alone owning 9 of the top 10 based on unique visitors aged 18+.

IAB UK Research Breakfast - January 2020

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in January 2020.

Q4 2019 UK Digital Market Overview report

Welcome to UKOM’s Digital Market Overview for December 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.

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UKOM On The Road

IAB UK Research Breakfast - January 2020

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in January 2020.

Download (.pdf – 2.32MB)

IAB UK Research Breakfast - October 2019

Slide deck presented by Julie Forey to the IAB UK Research Breakfast in October 2019.

Download (.pdf – 3.53MB)

IAB UK Research Breakfast - July 2019

July 2019 slide deck presented by Ian Dowds to the IAB UK Research Breakfast.

Download (.pdf – 1.50MB)

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