The home for UKOM’s analysis of audience data – notably our quarterly Digital Market Overview – plus guest blogs, opinion piece and insight articles

We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices.
The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties.
Each report includes total multi-platform measures, as well as breakdowns by device (PC/smartphone/tablet).

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Digital Market Overview

December 2022 Digital Market Overview

December 2022 Digital Market Overview using UKOM approved data from Ipsos iris.

September 2022 Digital Market Overview

September 2022 Digital Market Overview using UKOM approved data from Ipsos iris.

July 2022 Digital Market Overview

July 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris

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Snapshots

3 years post lockdown: the rise of AI

How big is ChatGPT in the UK currently, who is using it and how quickly is it growing?

The battle of the TV mobile streaming apps over Xmas

This week we look at online TV streaming apps over the Christmas viewing period

H&M vs FIFA WC ’22: A three-day battle for streaming app audience

This week UKOM looks at usage of the Netflix mobile app in the days following the documentary launch date.

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