The home for UKOM’s analysis of audience data – notably our quarterly Digital Market Overview – plus guest blogs, opinion piece and insight articles

We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices.
The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties.
Each report includes total multi-platform measures, as well as breakdowns by device (PC/smartphone/tablet).

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Digital Market Overview

September 2020 UK Digital Market Overview Report

Welcome to UKOM’s Digital Market Overview for September 2020. The DMO provides a top-line snapshot on audience behaviour in the month, using UKOM approved Comscore multi-platform data which reports audiences and online time across pcs, tablets and smartphones. This report looks at September 2020 and where appropriate compares data with June 2020.

Q2 2020 UK Digital Market Overview report

After producing a series of insight pieces focusing on the impact of Covid-19 on UK internet usage, this month UKOM releases a Digital Market Overview for June 2020.

Q4 2019 UK Digital Market Overview report

Welcome to UKOM’s Digital Market Overview for December 2019. Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter.

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Snapshots

Supporting your sports media planning and audience growth

A video case study revealing higher loyalty and engagement as well as granular analysis of audiences by demographics and region.

Post-pandemic universe introduces a refreshed set of weighting targets

With data collection resuming post lock-down, a refreshed set of weighting targets allows reporting on a larger universe from July 2021.

Over 75s fuelling UK online growth

Online brands and propositions need to be aware of the wider adoption of online services, making the process to purchase as simple as possible.

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