Below you'll find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), c.49,881,000 people in October 2021.

Source: Ipsos MORI, Ipsos iris Online Audience Measurement Service, October 2021

Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*

*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'

RANK MEDIA AUDIENCE (000S) AUDIENCE REACH (%) TOTAL MINS (MM) AVG. MINS PP PAGE VIEWS (MM)
  TOTAL INTERNET POPULATION (15+) 49,881 100 633,721 12704:42 146,018
1 Alphabet 49,680 99.6 57,091 1149:10 28,493
2 Facebook Sites 48,692 97.62 65,747 1350:16 7,616
3 Amazon, Inc 45,725 91.67 8,140 178:02 4,743
4 Microsoft Corporation 41,131 82.46 10,364 251:58 6,197
5 BBC Corporation 39,089 78.36 7,173 183:30 2,273
6 Reach Plc 38,023 76.23 1,511 39:44 1,331
7 NHS Sites 36,208 72.59 434 11:58 558
8 eBay Inc 35,188 70.54 3,622 102:56 2,125
9 UK Government 34,092 68.35 730 21:25 1,231
10 PayPal Inc 33,151 66.46 376 11:20 822
11 Apple Inc 32,031 64.22 4,355 135:57 414
12 Mail Metro Media 31,499 63.15 2,106 66:51 698
13 Twitter 29,765 59.67 5,688 191:06 1,742
14 Wikimedia Foundation Inc 29,718 59.58 692 23:16 679
15 News UK Sites 29,598 59.34 1,068 36:04 436
16 J Sainsbury plc 26,803 53.73 511 19:04 676
17 Sky 25,886 51.9 2,043 78:54 546
18 The Independent and The Evening Standard 22,681 45.47 185 08:10 126
19 Hearst 22,226 44.56 121 05:28 111
20 Tesco Plc 20,268 40.63 518 25:32 429

© Ipsos-MORI 2021