Below you will find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), c.49,807,000 people in August 2022.

Source: Ipsos iris Online Audience Measurement Service, August 2022

Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*

*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'

RANK MEDIA AUDIENCE (000S) AUDIENCE REACH (%) TOTAL MINS (MM) AVG. MINS PP PAGE VIEWS (MM)
  TOTAL INTERNET POPULATION (15+) 49,807 100 341,206 6850:36 134,930
1 Alphabet 49,477 99.34 60,701 1226:50 28,914
2 Meta (previously Facebook Sites) 48,572 97.52 75,923 1563:06 5,089
3 Amazon, Inc 45,192 90.73 8,467 187:21 4,684
4 Microsoft Corporation 41,410 83.14 7,375 178:05 5,979
5 BBC Corporation 37,688 75.67 9,324 247:24 2,797
6 Reach Plc 37,455 75.2 1,210 32:19 1,266
7 eBay Inc 33,111 66.48 3,547 107:08 1,874
8 Mail Metro Media 32,194 64.64 2,171 67:26 692
9 UK Government 31,335 62.91 636 20:18 878
10 News UK Sites 30,717 61.67 1,091 35:32 457
11 PayPal Inc 30,027 60.29 431 14:22 692
12 NHS Sites 29,703 59.64 377 12:41 331
13 Twitter 28,469 57.16 4,642 163:03 2,735
14 Apple Inc 28,048 56.31 2,773 98:53 247
15 Sky 26,985 54.18 1,782 66:02 451
16 Wikimedia Foundation Inc 25,141 50.48 497 19:45 575
17 J Sainsbury plc 24,409 49.01 514 21:03 526
18 Future Plc 24,175 48.54 116 04:47 219
19 The Independent and The Evening Standard 23,848 47.88 177 07:26 107
20 The Guardian 21,092 42.35 706 33:28 266

© Ipsos 2022