Below you will find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), c.49,913,000 people in March 2022.

Source: Ipsos iris Online Audience Measurement Service, March 2022

Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*

*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'

RANK MEDIA AUDIENCE (000S) AUDIENCE REACH (%) TOTAL MINS (MM) AVG. MINS PP PAGE VIEWS (MM)
  TOTAL INTERNET POPULATION (15+) 49,913 100 349,762 7007:27 141,420
1 Alphabet 49,546 99.26 57,043 1151:19 28,692
2 Meta (previously Facebook Sites) 48,863 97.9 70,484 1442:28 6,356
3 Amazon, Inc 44,890 89.94 8,379 186:40 4,603
4 Microsoft Corporation 39,777 79.69 9,745 245:00 6,690
5 Reach Plc 39,074 78.28 1,451 37:08 1,315
6 BBC Corporation 38,729 77.59 9,244 238:41 2,153
7 NHS Sites 33,912 67.94 640 18:52 471
8 UK Government 33,462 67.04 726 21:43 1,306
9 Mail Metro Media 33,421 66.96 2,379 71:11 801
10 eBay Inc 33,265 66.65 3,394 102:01 1,975
11 PayPal Inc 31,830 63.77 393 12:22 741
12 News UK Sites 31,750 63.61 1,214 38:14 497
13 Apple Inc 28,526 57.15 1,868 65:29 358
14 Sky 27,863 55.82 1,860 66:46 495
15 Twitter 26,299 52.69 4,723 179:36 1,707
16 Wikimedia Foundation Inc 25,283 50.66 512 20:16 483
17 The Independent and The Evening Standard 25,068 50.22 231 09:13 143
18 J Sainsbury plc 24,303 48.69 533 21:56 564
19 Future Plc 24,046 48.18 157 06:32 207
20 The Guardian 22,491 45.06 940 41:48 311

© Ipsos 2022