Below you will find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), c.49,959,000 people in October 2022.

Source: Ipsos iris Online Audience Measurement Service, October 2022

Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*

*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'

RANK MEDIA AUDIENCE (000S) AUDIENCE REACH (%) TOTAL MINS (MM) AVG. MINS PP PAGE VIEWS (MM)
  TOTAL INTERNET POPULATION (15+) 49,959 100 327,119 6547:45 123,309
1 Alphabet 49,564 99.21 56,282 1135:33 27,816
2 Meta (previously Facebook Sites) 48,651 97.38 75,771 1557:26 4,544
3 Amazon, Inc 44,947 89.97 9,163 203:52 5,140
4 Microsoft Corporation 41,656 83.38 7,743 185:52 6,213
5 BBC Corporation 38,022 76.11 10,417 273:58 3,107
6 Reach Plc 37,207 74.48 1,061 28:31 1,163
7 eBay Inc 32,205 64.46 3,450 107:07 1,932
8 News UK Sites 32,128 64.31 1,215 37:50 480
9 NHS Sites 31,446 62.94 390 12:24 426
10 Mail Metro Media 29,546 59.14 2,231 75:30 602
11 PayPal Inc 29,464 58.98 422 14:19 706
12 UK Government 29,457 58.96 599 20:20 822
13 Twitter 28,978 58 4,767 164:30 3,282
14 Apple Inc 27,952 55.95 2,737 97:56 278
15 Sky 27,913 55.87 1,833 65:41 449
16 J Sainsbury Plc 25,056 50.15 597 23:49 618
17 Wikimedia Foundation Inc 24,897 49.83 504 20:15 698
18 Hearst 22,240 44.52 119 05:22 97
19 Future Plc 22,223 44.48 124 05:35 153
20 The Independent and The Evening Standard 21,653 43.34 164 07:33 101

© Ipsos 2022