Below you will find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), c.49,690,000 people in January 2024.
Source: Ipsos iris Online Audience Measurement Service, February 2024
Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*
*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'
RANK | MEDIA | AUDIENCE (000S) | AUDIENCE REACH (%) | TOTAL MINS (MM) | AVG. MINS PP | PAGE VIEWS (MM) |
TOTAL INTERNET POPULATION (15+) | 49,690 | 100.00 | 406,092 | 8172:30 | 107,090 | |
1 | Alphabet | 49,240 | 99.09 | 101,349 | 2058:16 | 26,608 |
2 | Meta | 47,786 | 96.17 | 84,319 | 1764:30 | 4,513 |
3 | Amazon, Inc | 45,007 | 90.58 | 10,483 | 232:55 | 4,180 |
4 | Microsoft Corporation | 42,853 | 86.24 | 11,304 | 263:47 | 5,717 |
5 | BBC Corporation | 37,972 | 76.42 | 10,880 | 286:32 | 3,074 |
6 | Reach Plc | 34,768 | 69.97 | 770 | 22:08 | 858 |
7 | Apple Inc | 31,970 | 64.34 | 6,516 | 203:49 | 185 |
8 | eBay Inc | 31,423 | 63.24 | 2,904 | 92:24 | 1,231 |
9 | PayPal Inc | 30,988 | 62.36 | 449 | 14:29 | 730 |
10 | UK Government | 29,898 | 60.17 | 844 | 28:14 | 1,100 |
11 | Mail Metro Media | 27,975 | 56.30 | 1,925 | 68:49 | 618 |
12 | J Sainsbury Plc | 27,643 | 55.63 | 794 | 28:44 | 591 |
13 | News UK Sites | 27,462 | 55.27 | 1,057 | 38:29 | 348 |
14 | NHS Sites | 26,917 | 54.17 | 314 | 11:41 | 288 |
15 | Sky | 26,563 | 53.46 | 1,367 | 51:27 | 431 |
16 | Bytedance Inc. | 25,064 | 50.44 | 21,233 | 847:09 | 121 |
17 | X Corp. | 23,108 | 46.50 | 6,170 | 267:00 | 1,151 |
18 | Wikimedia Foundation Inc | 22,978 | 46.24 | 451 | 19:37 | 447 |
19 | The Independent and The Evening Standard | 22,423 | 45.13 | 194 | 08:40 | 99 |
20 | Spotify Music | 22,241 | 44.76 | 5,470 | 245:56 | 42 |
© Ipsos 2024