Below you'll find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), 47,170,545 people in June 2021.

Source: Ipsos MORI, Ipsos iris Online Audience Measurement Service, June 2021

Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*

*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'

RANK MEDIA AUDIENCE (000S) AUDIENCE REACH (%) TOTAL MINS (MM) AVG. MINS PP PAGE VIEWS (MM)
  TOTAL INTERNET POPULATION (15+) 47,171 100 465,551 9869:32 119,245
1 Alphabet 46,953 99.54 43,793 932:42 24,671
2 Facebook Sites 46,050 97.62 55,530 1205:52 4,743
3 Amazon, Inc 42,945 91.04 6,613 153:59 4,351
4 Microsoft Corporation 38,099 80.77 8,844 232:08 4,953
5 BBC Corporation 37,699 79.92 6,493 172:13 1,879
6 Reach Plc 35,100 74.41 1,318 37:33 1,187
7 eBay Inc 32,926 69.80 3,099 94:07 1,941
8 NHS Sites 31,402 66.57 361 11:29 539
9 UK Government 31,389 66.54 588 18:44 1,181
10 PayPal Inc 30,303 64.24 282 09:19 673
11 Wikimedia Foundation Inc 30,008 63.62 553 18:26 589
12 Twitter 28,548 60.52 7,712 270:09 1,688
13 Apple Inc 28,332 60.06 5,825 205:36 232
14 Mail Metro Media 27,740 58.81 1,796 64:45 629
15 News UK Sites 27,546 58.40 990 35:56 433
16 J Sainsbury plc 23,884 50.63 416 17:24 585
17 Sky 23,470 49.76 1,427 60:47 290
18 The Independent and The Evening Standard 20,506 43.47 177 08:37 142
19 Spotify Music 19,224 40.75 4,892 254:30 52
20 Hearst 18,417 39.04 95 05:10 87

© Ipsos-MORI 2021