Below you'll find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), c.49,881,000 people in November 2021.

Source: Ipsos MORI, Ipsos iris Online Audience Measurement Service, November 2021

Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*

*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'

RANK MEDIA AUDIENCE (000S) AUDIENCE REACH (%) TOTAL MINS (MM) AVG. MINS PP PAGE VIEWS (MM)
  TOTAL INTERNET POPULATION (15+) 49,881 100 559,394 11214:35 148,717
1 Alphabet 49,518 99.27 54,266 1095:54 28,965
2 Meta (previously Facebook Sites) 48,760 97.75 66,740 1368:46 6,162
3 Amazon, Inc 45,910 92.04 8,979 195:35 6,239
4 Microsoft Corporation 40,647 81.49 9,876 242:58 6,650
5 Reach Plc 38,107 76.4 1,548 40:37 1,380
6 BBC Corporation 38,025 76.23 8,187 215:18 2,370
7 NHS Sites 37,168 74.51 691 18:36 765
8 eBay Inc 35,091 70.35 3,695 105:17 2,197
9 PayPal Inc 34,707 69.58 483 13:55 1,035
10 UK Government 32,953 66.06 718 21:48 1,120
11 Apple Inc 32,792 65.74 3,495 106:35 409
12 Mail Metro Media 30,780 61.71 2,002 65:02 674
13 News UK Sites 29,192 58.52 1,031 35:20 468
14 J Sainsbury plc 29,097 58.33 590 20:17 812
15 Wikimedia Foundation Inc 28,915 57.97 679 23:29 661
16 Twitter 27,796 55.73 5,133 184:39 1,546
17 Sky 25,646 51.42 1,988 77:30 538
18 The Independent and The Evening Standard 21,393 42.89 175 08:10 128
19 Hearst 21,250 42.6 112 05:16 104
20 Future Plc 20,946 41.99 114 05:26 162

© Ipsos-MORI 2021