Below you'll find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), 49,866,465 people in August 2021.

Source: Ipsos MORI, Ipsos iris Online Audience Measurement Service, August 2021

Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*

*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'

RANK MEDIA AUDIENCE (000S) AUDIENCE REACH (%) TOTAL MINS (MM) AVG. MINS PP PAGE VIEWS (MM)
  TOTAL INTERNET POPULATION (15+) 49,867 100.00 570,423 11438:46 147,885
1 Alphabet 49,536 99.34 51,846 1046:37 29,291
2 Facebook Sites 48,799 97.86 63,435 1299:55 6,206
3 Amazon, Inc 45,301 90.84 8,146 179:50 4,683
4 Microsoft Corporation 40,167 80.55 9,630 239:45 5,536
5 BBC Corporation 38,936 78.08 7,315 187:53 2,412
6 Reach Plc 38,030 76.26 1,565 41:10 1,372
7 eBay Inc 35,315 70.82 3,607 102:08 2,430
8 UK Government 34,885 69.96 852 24:26 1,344
9 PayPal Inc 33,007 66.19 337 10:12 772
10 NHS Sites 32,318 64.81 374 11:33 437
11 Wikimedia Foundation Inc 31,595 63.36 700 22:09 746
12 Mail Metro Media 31,445 63.06 1,997 63:31 713
13 Twitter 30,621 61.41 7,573 247:18 2,072
14 Apple Inc 30,516 61.19 5,916 193:52 199
15 News UK Sites 29,342 58.84 1,111 37:53 451
16 J Sainsbury plc 26,054 52.25 498 19:06 690
17 Sky 24,922 49.98 1,777 71:18 339
18 The Independent and The Evening Standard 21,571 43.26 184 08:32 141
19 Spotify Music 20,085 40.28 5,388 268:15 53
20 Future Plc 20,069 40.24 129 06:24 369

© Ipsos-MORI 2021