Below you will find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), c.49,754,000 people in May 2024.
Source: Ipsos iris Online Audience Measurement Service, June 2024
Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*
*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'
RANK | MEDIA | AUDIENCE (000S) | AUDIENCE REACH (%) | TOTAL MINS (MM) | AVG. MINS PP | PAGE VIEWS (MM) |
TOTAL INTERNET POPULATION (15+) | 49,754 | 100.00 | 407,684 | 8194:00 | 106,121 | |
1 | Alphabet | 49,257 | 99.00 | 100,897 | 2048:22 | 26,480 |
2 | Meta | 47,808 | 96.09 | 93,875 | 1963:34 | 4,513 |
3 | Amazon, Inc | 44,798 | 90.04 | 9,339 | 208:27 | 3,927 |
4 | Microsoft Corporation | 43,222 | 86.87 | 11,372 | 263:06 | 5,823 |
5 | BBC Corporation | 41,205 | 82.82 | 9,354 | 227:00 | 3,069 |
6 | Reach Plc | 35,166 | 70.68 | 690 | 19:37 | 830 |
7 | eBay Inc | 31,433 | 63.18 | 2,691 | 85:37 | 1,116 |
8 | Apple Inc | 31,406 | 63.12 | 6,327 | 201:27 | 200 |
9 | UK Government | 30,967 | 62.24 | 848 | 27:22 | 1,027 |
10 | PayPal Inc | 30,355 | 61.01 | 384 | 12:39 | 626 |
11 | Sky | 29,840 | 59.97 | 1,405 | 47:04 | 498 |
12 | News UK Sites | 29,735 | 59.76 | 937 | 31:32 | 322 |
14 | Mail Metro Media | 29,577 | 59.45 | 1,626 | 54:59 | 589 |
15 | J Sainsbury Plc | 27,615 | 55.50 | 724 | 26:13 | 533 |
16 | NHS Sites | 27,275 | 54.82 | 301 | 11:03 | 271 |
17 | Bytedance Inc. | 25,835 | 51.93 | 23,210 | 898:22 | 148 |
18 | Reddit Inc | 24,548 | 49.34 | 3,133 | 127:38 | 785 |
19 | The Independent and The Evening Standard | 23,740 | 47.72 | 174 | 07:20 | 96 |
20 | X Corp. | 23,435 | 47.10 | 6,158 | 262:45 | 1,195 |
© Ipsos 2024