Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau, forerunner of the Radiocentre and the model for the likes of Thinkbox and Newsworks. Here, Dominic Mills interviews McArthur as he looks back on his career.
Alex Steer:
If you were to write out a list of the data-related topics that marketers talk about...
UKOM has today issued a Request For Proposal (RFP) for a new research partner contract to run from January 2021.
UKOM, the body which defines and governs the UK industry standard for online audience measurement, today announces the appointment of Iain Jacob as chair.
In the years between the boom-bust of the dotcom era and the financial meltdown of almost a decade later, the digital ad sector grew almost exponentially...
Richard Marks:
"“The new era of audience measurement will require collaboration, lateral thinking and, above all, flexibility”
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