Ian Dowds:
"What is it with the Grim Reaper and our industry?"
Joe Lewis:
"We all have a responsibility to make measurement more accessible and comparable."
Anthony Jones:
"The need for independently-verified metrics has never been higher."
Sue Elms:
“We are entering a new era for media – and it’s long overdue.”
Joe Lewis:
"The importance of measuring the right metrics has never been higher."