P&G CMO: Big $$$ digital adspend “needs objective validated measurement”

In a landmark speech at the IAB’s Annual Leadership Meeting ...

150 million people saw your video…says who?

Enough is enough, it’s time to reinstate some fundamental discipline ...

“Four Lessons from History on Data & its Application” by ZenithOptimedia’s Richard Shotton

The trade press overflows with interesting predictions about the future ...

Plus ça change, plus c’est la même chose

The epigram by Jean-Baptiste Alphonse Karr written in the January 1849 issue ...

Are Brits really obsessed with the weather?

Talking about the weather is said to be a British national pastime ...

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