It all began with a Town Hall

In the years between the boom-bust of the dotcom era and the financial meltdown of almost a decade later, the digital ad sector grew almost exponentially...

Piecing measurement together - how does UKOM fit into the currency JICsaw?

Richard Marks:
"“The new era of audience measurement will require collaboration, lateral thinking and, above all, flexibility”

Demographics are a workable proxy. Get over it!

Ian Dowds:
"Demographics are a workable proxy. Get over it!"

Still care about demographic targeting? You’re not alone

Ian Dowds:
"What is it with the Grim Reaper and our industry?"

It’s inspiring to see collaborative audience research initiatives

Joe Lewis:
"We all have a responsibility to make measurement more accessible and comparable."

PAMCo is a huge step forward for our industry

Anthony Jones:
"The need for independently-verified metrics has never been higher."

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