UKOM to appoint Iain Jacob as new chair

UKOM, the body which defines and governs the UK industry standard for online audience measurement, today announces the appointment of Iain Jacob as chair.

It all began with a Town Hall

In the years between the boom-bust of the dotcom era and the financial meltdown of almost a decade later, the digital ad sector grew almost exponentially...

Piecing measurement together - how does UKOM fit into the currency JICsaw?

Richard Marks:
"“The new era of audience measurement will require collaboration, lateral thinking and, above all, flexibility”

Demographics are a workable proxy. Get over it!

Ian Dowds:
"Demographics are a workable proxy. Get over it!"

Still care about demographic targeting? You’re not alone

Ian Dowds:
"What is it with the Grim Reaper and our industry?"

It’s inspiring to see collaborative audience research initiatives

Joe Lewis:
"We all have a responsibility to make measurement more accessible and comparable."

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