Tagging will help ensure that a publisher’s assets, including websites, apps and the content therein (whether text, video or audio), can be fully measured across desktop computers, laptops, tablets and smartphones and are most accurately represented to the marketplace.
UKOM Technical Board member Kate Clarke works with News UK’s commercial, editorial and senior management teams – all seeking insight into the impact of Covid on behaviour and what ‘new normal’ will look like
As of January 2021, Ipsos iris is the new UKOM endorsed solution for online audience measurement
Telefónica’s Joe Cox represents ISBA on the UKOM Technical Board. All the Ps - planning, re-planning, privacy and parenting - feature in his Q&A
UKOM Commercial Board member Elizabeth Lane is looking forward to two things from Ipsos iris: “measuring audiences of advertising campaigns, and daily data”
UKOM Technical Board member Scott Thompson is already on his eleventh Coronavirus context update for his agency, and 1,000 slides. “We need data more than ever,” he says.
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