13% don’t use the Internet at all: major study from Ofcom reveals some surprising truths about online life in the UK
Ian Dowds:
Back in March, in The Drum, Samuel Scott asked “Is everything on the internet fake?” The correct answer to that question is, of course, “no.”
Iain Jacob:
Common base measures and standards underpin every industry that has ambitions towards scale, trust and credibility. It is that simple.
Ian Dowds:
UKOM’s RFP process will see online audience measurement poised to enter an exciting new phase of development
Nick Suckley:
"In a Mediatel piece recently I wrote about what I termed “peak digital” and argued that 2019 is likely to be the last year of unprecedented online growth, in terms of both spend and attention. There will be, I added, a realisation that digital can’t do everything."
Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau, forerunner of the Radiocentre and the model for the likes of Thinkbox and Newsworks. Here, Dominic Mills interviews McArthur as he looks back on his career.